Equity Research Focusing on the Consumer Sector, Small Cap Consumer Research

Small Cap Consumer Research

Equity research on small cap consumer names.

Equity Research Focusing on the Consumer Sector

Small Cap Consumer Research, LLC is a leading company-sponsored equity research provider focusing on the consumer sector (apparel, brand licensing and specialty retailing segments).

Equity Bottom-Up

<ul><li>We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Connecticut and Long Island.</li><li>October saw the launch of the Outlet 2.0 concept, which we view as an exciting new way to think of the outlet stores, with new fixtures/displays, less patterns, offering full price main line goods and focusing more on price points (versus % off).</li><li>At the main line stores, new Disney items, return of the 100 bag (the first Vera Bradley offering) and a reconfiguration of the store to focus on key elements (i.e.travel, heritage, crossbody, leather) sharpen the overall focus and Grady main line locations for the Holidays.</li></ul>

We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Connecticut and Long Island.October saw the launch of the Outlet 2.0 concept, which we view as an exciting new way to think of the outlet stores, with new fixtures/displays, less patterns, offering full price main line goods and focusing more on price points (versus % off).At the main line stores, new Disney items, return of the 100 bag (the first Vera Bradley offering) and a reconfiguration of the store to focus on key elements (i.e.travel, heritage, crossbody, leather) sharpen the overall focus and Grady main line locations for the Holidays.

VRA: Snapping the Store: Outlet 2.0 Shines; Main Line Ready for Holiday