Equity Research Focusing on the Consumer Sector, Small Cap Consumer Research

Small Cap Consumer Research

Equity research on small cap consumer names.

Equity Research Focusing on the Consumer Sector

Small Cap Consumer Research, LLC is a leading company-sponsored equity research provider focusing on the consumer sector (apparel, brand licensing and specialty retailing segments).

Equity Bottom-Up

<ul><li>We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Connecticut, Long Island and New Jersey.</li><li>Unlike last year, when Vera Bradley stores were processing the myriad shifts from the launch of Project Restoration, this year both the main line and outlet stores are fully focused on the back-to-campus season, with a streamlined offering of backpacks, lunch boxes and pencil holders.</li><li>Further, the company continues to focus on driving back OG customers with roll-outs of Heritage based product, returning key features (lanyards, ID holders with windows, zippered tops, wider cross-body straps) and a continued emphasis on intellectual property driven items.</li></ul>

We are reiterating our Hold rating and projections for Vera Bradley after visiting stores in Connecticut, Long Island and New Jersey.Unlike last year, when Vera Bradley stores were processing the myriad shifts from the launch of Project Restoration, this year both the main line and outlet stores are fully focused on the back-to-campus season, with a streamlined offering of backpacks, lunch boxes and pencil holders.Further, the company continues to focus on driving back OG customers with roll-outs of Heritage based product, returning key features (lanyards, ID holders with windows, zippered tops, wider cross-body straps) and a continued emphasis on intellectual property driven items.

VRA: Snapping the Store: Streamlined & Ready for Back-to-Campus