Co-founder of Cube Asia, Cube Asia

Simon Torring

Co-founder of Cube Asia, a market insights company for online retail in Southeast Asia. We help brands, retail companies, and investors drive profitable growth by leveraging more recent, granular, and reliable data and insights about their online sales channels.

Co-founder of Cube Asia

Defining Social Commerce in Southeast Asia

Cube Asia

We offer granular market data and insights for online retail in Southeast Asia, helping brands and retail companies drive profitable growth. 

Why the Cube?
3 dimensions of granularity to help you get deep into the 1) geographies, 2) categories, and 3) types of data and insights you need for your business.

The Cube is a big-data machine that is continuously listening to public data sources and primary research, and triangulating across thousands of data points using probabilistic modeling to produce an accurate and granular picture of Southeast Asia’s online retail landscape.

Thematic (Sector/Industry)

Vietnam Internet and direct marketing retail / Thematic (Sector/Industry)

<ul><li>Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in e-commerce.</li><li>Each platform has a distinct competitive landscape, a different split between official brand stores and third-party sellers, and a different category mix.</li><li>Q4 2025 data from Cube’sAstroplatform shows just how different these three channels really are.</li></ul>

Running the same skincare brand strategy across Shopee, Lazada, and TikTok Shop in Thailand is one of the most common and costly mistakes in e-commerce.Each platform has a distinct competitive landscape, a different split between official brand stores and third-party sellers, and a different category mix.Q4 2025 data from Cube’sAstroplatform shows just how different these three channels really are.

Why the Same Skincare Brand Strategy Won’t Work Across Shopee, Lazada, and TikTok Shop in Thailand