Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Japanese Step Outside: Outdoor Market Jumps 7.5% as Workman Aims for Leadership

Japan Fashion Market Review 2019 Part I: A Stable Market but Tougher Trading All Round

Japan Fashion Market Review 2019 Part II: Winners & Losers and Key Business Trends

Workman Vs. Decathlon: The Upcoming Battle for Japan's Sports Market

Workman Breaks Out of Trade Sales with New Sports/Active Chain Promising Major Growth

Japan: Moving Average Outliers - Results Driven

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<a href="https://www.smartkarma.com/entities/8467" target="_blank" data-smartkarma-citation="entities:8467:1">Workman (7564 JP)</a> is intent on taking on Decathlon in the domestic market and created the Workman Plus chain to do this last September.It has already opened 14 Workman Plus stores since then and will expand to 68 by this time next year.Stores converted from the Workman brand have increased sales as much as 45%, adding fuel to Workman’s enthusiasm for its new consumer business.Thanks to this and strong performance at its excellent workwear chain, Workman posted sales up up 16.7% in FY2018 and same-store sales up 14%.Workman remains one of Japan's retail stars.

Workman (7564 JP) is intent on taking on Decathlon in the domestic market and created the Workman Plus chain to do this last September.It has already opened 14 Workman Plus stores since then and will expand to 68 by this time next year.Stores converted from the Workman brand have increased sales as much as 45%, adding fuel to Workman’s enthusiasm for its new consumer business.Thanks to this and strong performance at its excellent workwear chain, Workman posted sales up up 16.7% in FY2018 and same-store sales up 14%.Workman remains one of Japan's retail stars.

Workman: 68 Workman Plus Stores in 2020, Same-Store Sales Jump 14%

Workman Co Ltd

Workman: 68 Workman Plus Stores in 2020, Same-Store Sales Jump 14%