Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Michael is co-founder and partner at JapanConsuming.

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports and seminars on retail sectors and consumer trends, as well as telephone consulting/meetings with investors. 

All of JapanConsuming's team are bilingual and bi-cultural, and the company's research sources are:

Direct meetings with retailers, wholesalers, distributors, trade body staff, govt., marketing firms, academics etc.
Govt. data
Trade association data
Trade Press across all consumer sectors
Unique Network of buyers/managers/marketing staff at retail, as well as wholesalers and trading firms.
Editors/Journalists at publishing houses and PR/Ad firms.


JapanConsuming was founded by Michael Causton and Roy Larke. 

Michael Causton set up and ran a consumer distribution business in Tokyo for 10 years and developed this into a business responsible for annual imports to Japan of several billion Yen, at the same time building up an inside knowledge of how Japanese distribution works and developing a network of contacts across the industry. Seeing the lack of quality market intelligence on Japanese markets, he co-founded JapanConsuming in 2000. He divides his time between Japan and Europe/US consulting for companies, governments and investors, including providing talks, seminars, and webinars as well as writing reports and books.

Expert on Japan Retail and Consumer Markets

Workman: More Categories, More Fashion, More Sales

Workman Fixes the Big Problem: Colors Replaces Workman Joshi

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Equity Bottom-Up

<ul>
<li>Workman has returned to its roots, focusing on basics that are dramatically cheaper than the competition but which offer enough functionality to draw in customers.</li>
<li>As a result, same-store sales have been growing for most of FY2025, with a strong lineup of new products across clothing and functional accessories.</li>
<li>The conversion of its women-focused chain to a unisex banner was long overdue and has created real momentum in a time of households seeking better value to offset inflation.</li>
</ul>


Workman has returned to its roots, focusing on basics that are dramatically cheaper than the competition but which offer enough functionality to draw in customers.
As a result, same-store sales have been growing for most of FY2025, with a strong lineup of new products across clothing and functional accessories.
The conversion of its women-focused chain to a unisex banner was long overdue and has created real momentum in a time of households seeking better value to offset inflation.


Workman Co Ltd

Workman Back on Track