2024 was yet another year full of exciting developments, twists, and turns in the dynamic world of e-commerce in Southeast Asia.
As 2025 begins, we look back on the key highlights in the industry in 2024, and share our predictions for some of the key themes that might shape e-commerce in the region in 2025: 1.
TikTok Shop’s transition from Challenger to IncumbentTikTok Shop surpassed Lazada to become the #2 e-commerce platform in the region, likely ending the year with 25-30bn USD in GMV.