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Year in review: 5 highlights for Southeast Asia e-commerce in 2024, and our predictions for 2025

16 Views06 Jan 2025 04:00
SUMMARY
  • 2024 was yet another year full of exciting developments, twists, and turns in the dynamic world of e-commerce in Southeast Asia.
  • As 2025 begins, we look back on the key highlights in the industry in 2024, and share our predictions for some of the key themes that might shape e-commerce in the region in 2025: 1.
  • TikTok Shop’s transition from Challenger to IncumbentTikTok Shop surpassed Lazada to become the #2 e-commerce platform in the region, likely ending the year with 25-30bn USD in GMV.
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Simon Torring
Co-founder of Cube Asia
Cube Asia
Consumer DiscretionaryEquitiesThematic (Sector/Industry)
  • Year in review: 5 highlights for Southeast Asia e-commerce in 2024, and our predictions for 2025
    06 Jan 2025
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