Equity Analyst - Asia Consumer Sector, Investory

Devi Subhakesan

Equity Analyst - Asia Consumer Sector

ASIA CONSUMER: INSIGHTS AND INVESTMENT IDEAS

Investory

Investory is a Singapore-based boutique independent equity research firm founded in January 2017 with a primary focus on consumption themes across Asia-Pacific.

We aim to generate investible ideas based on consumption trends and outlook. We screen our ideas on several parameters - product potential, long-term growth and management commitment being the most critical.  We follow a fundamental analysis approach in our stock selection process and are not restricted by market cap.

We aspire to grow into a leading source of unbiased research, free of conflict of interest, for investors yearning for independent and disciplined analysis. 

We also undertake bespoke research mandates to support our Institutional clients’ investment needs.

Our team comprises of professionals with extensive experience in the Asian equity markets, in areas ranging from research, servicing institutional clients and investment management.

Event-Driven

MIXUE Group is a leading company specializing in the development, production, and franchise operation of freshly-made ice cream and tea beverages, including fruit drinks and coffee, under its Mixue and Lucky Cup brands. The company also supplies ingredients, packaging materials, and equipment to its extensive franchisee network. MIXUE Group was founded in 1997 and is headquartered in Zhengzhou, China.

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<a href="https://www.smartkarma.com/entities/mixue-group" target="_blank" data-smartkarma-citation="entities:40623:1" rel="noopener">Mixue Group (2097 HK)</a>'s  expiry of one-year lock-ups covering pre-IPO shareholders  will materially increase the tradable float and likely near-term liquidity.</li>
<li>The recent 18% share price decline possibly reflects investor concern that early shareholders, sitting on substantial gains, may monetise holdings, creating technical supply pressure.</li>
<li>The forthcoming FY2025 results announcement (end March)  can be critical in resetting earnings visibility and forward guidance. Stock trading at lower end of peer valuation range.</li>
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Mixue Group (2097 HK)'s  expiry of one-year lock-ups covering pre-IPO shareholders  will materially increase the tradable float and likely near-term liquidity.
The recent 18% share price decline possibly reflects investor concern that early shareholders, sitting on substantial gains, may monetise holdings, creating technical supply pressure.
The forthcoming FY2025 results announcement (end March)  can be critical in resetting earnings visibility and forward guidance. Stock trading at lower end of peer valuation range.


Mixue Group: Lock-Up Expiry. Stock Slides 18% in a Month. Likely Limited Downside

Equity Bottom-Up

Pop Mart is a Chinese toy company that designs, develops, and sells collectible toys and figurines, primarily in a "blind box" format. The company focuses on intellectual property (IP) creation and operation, producing toys based on both in-house IPs like Labubu and licensed themes such as Disney and Harry Potter. Pop Mart was founded in 2010 and is headquartered in Beijing, China.

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<a href="https://www.smartkarma.com/entities/pop-mart-international-group-l" target="_blank" data-smartkarma-citation="entities:29016:1" rel="noopener">Pop Mart (9992 HK)</a> stock was up 7% yesterday and 30% since January 16th, after the launch of "PUCKY" Tap tap series of plush pendant blind boxes on January 15th. </li>
<li>This new blind-box series is reported to have created a social media buzz with official stocks being sold out quickly leading to a boost in secondary market demand and prices.</li>
<li>It is too early to conclude if this blind box series can recreate the Labubu magic but by adding an interactive music function, Pop Mart has caught buyer attention again. </li>
</ul>



Pop Mart (9992 HK) stock was up 7% yesterday and 30% since January 16th, after the launch of "PUCKY" Tap tap series of plush pendant blind boxes on January 15th. 
This new blind-box series is reported to have created a social media buzz with official stocks being sold out quickly leading to a boost in secondary market demand and prices.
It is too early to conclude if this blind box series can recreate the Labubu magic but by adding an interactive music function, Pop Mart has caught buyer attention again. 


Pop Mart (9992 HK): PUCKY - How a Lucky Plush Drove Shares up 30%.

Uni-President China Holdings Ltd. is an investment holding company primarily engaged in the manufacturing and sale of food and beverages in the People's Republic of China. Its product portfolio includes instant noodles, tea drinks, juices, milk tea, coffee, and bottled water. The company was founded in 1992 and is headquartered in Shanghai, China.

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<a href="https://www.smartkarma.com/entities/uni-president-china-holdings-ltd" target="_blank" data-smartkarma-citation="entities:14927:1" rel="noopener">Uni President China (220 HK)</a> appeals to value investors with its stable long-term growth, attractive dividends, and diversified consumer staples portfolio, despite severe near-term sector competition.</li>
<li>The intense competition plaguing China's food delivery platforms and F&amp;B sector have impacted investor sentiment and valuations. Expect stock rebound as the dust settles.</li>
<li>Uni-President’s brand loyalty and innovation capabilities should help sustain revenue and profit growth, enabling the company to weather near-term pricing and margin pressures.</li>
</ul>



Uni President China (220 HK) appeals to value investors with its stable long-term growth, attractive dividends, and diversified consumer staples portfolio, despite severe near-term sector competition.
The intense competition plaguing China's food delivery platforms and F&amp;B sector have impacted investor sentiment and valuations. Expect stock rebound as the dust settles.
Uni-President’s brand loyalty and innovation capabilities should help sustain revenue and profit growth, enabling the company to weather near-term pricing and margin pressures.


2026 High Conviction: Uni President China (220 HK): Modest Valuations, Robust Cash Flows

SoftBank Group Corp. provides telecommunication services. The Company also operates ADSL (Asymmetric Digital Subscriber Line) and fiber optic high-speed Internet connection, e-Commerce businesses, and Internet based advertising and auction businesses.

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<a href="https://www.smartkarma.com/entities/softbank-group-corp" target="_blank" data-smartkarma-citation="entities:315:1" rel="noopener">Softbank Group (9984 JP)</a>  reported a record H1 net income of ¥2.9 trillion, driven principally by a USD 14.6 billion fair-value gain from its OpenAI investment and Rights to invest.</li>
<li>The Group fully exited its USD 2.9 billion <a href="https://www.smartkarma.com/entities/nvidia-corp" target="_blank" data-smartkarma-citation="entities:5891:1" rel="noopener">NVIDIA Corp (NVDA US)</a> stake in October, realizing gross gains of USD 2.9 billion on sale proceeds of USD 5.8 billion.</li>
<li>It also sold partial stakes in T-Mobile for USD 9.2 billion and Deutsche Telekom for USD 2.4 billion even as it raised its investment target in OpenAI to USD34.7 Bn.</li>
</ul>



Softbank Group (9984 JP)  reported a record H1 net income of ¥2.9 trillion, driven principally by a USD 14.6 billion fair-value gain from its OpenAI investment and Rights to invest.
The Group fully exited its USD 2.9 billion NVIDIA Corp (NVDA US) stake in October, realizing gross gains of USD 2.9 billion on sale proceeds of USD 5.8 billion.
It also sold partial stakes in T-Mobile for USD 9.2 billion and Deutsche Telekom for USD 2.4 billion even as it raised its investment target in OpenAI to USD34.7 Bn.


Softbank Group: Performance Powered by OpenAI. Exits NVIDIA, Bets Big on AI

Grab is a leading superapp in Southeast Asia, providing services across deliveries, mobility, and digital financial services. Its platform connects consumers with driver and merchant partners for on-demand food, grocery, and package deliveries, ride-hailing, and digital payment solutions. The company is headquartered in Singapore and was founded in 2012.

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<a href="https://www.smartkarma.com/entities/grab-holdings-ltd" target="_blank" data-smartkarma-citation="entities:26950:1" rel="noopener">Grab Holdings (GRAB US)</a>  delivered solid Q3 2025 results with healthy revenue and margin expansion across segments, but lagged consensus forecasts.</li>
<li>Growth in Q32025 was driven by rising MTU, strong Mart and Advertising momentum among other factors.</li>
<li>Management believes that the growth seen in recent quarters are sustainable, without sacrificing profitability. Raised full year guidance marginally.</li>
</ul>



Grab Holdings (GRAB US)  delivered solid Q3 2025 results with healthy revenue and margin expansion across segments, but lagged consensus forecasts.
Growth in Q32025 was driven by rising MTU, strong Mart and Advertising momentum among other factors.
Management believes that the growth seen in recent quarters are sustainable, without sacrificing profitability. Raised full year guidance marginally.


Grab Holdings: Growth Engines Continue to Rev - What’s Powering the Momentum?

Equity Research experience of over 20 years include working at leading Asset Management and Brokerage/Investment Banking Firms.  

I focus primarily on the Asia consumer sector and analyse emerging trends and evolving consumption behaviours to publish investment insights on segments where women and/or youth drive purchasing decisions.

My approach combines in-depth industry and company research with rigorous valuation analysis to help investors make informed investment decisions.