Primer: Bonjour (653 HK) - Aug 2026
Bonjour is undergoing a significant and high-risk strategic pivot from a traditional beauty retailer to a 'consumption + technology' platform,...
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Bonjour (653 HK)
Bonjour (653 HK)
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Health Care • Hong Kong
Bonjour Holdings Limited is a Hong Kong-based investment holding company primarily engaged in the retail and wholesale of beauty and healthcare products. The company offers a wide range of products including skincare, cosmetics, perfumes, health food, and personal care items through its retail stores and online platforms. It was founded in 1991 and is headquartered in Tsuen Wan, Hong Kong.
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