Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates Zapier hit $310M in annually recurring revenue at the end of 2023, up about 35% year-over-year from $230M in 2022.</li><li>The company has been profitable since 2014, maintaining a healthy balance sheet alongside its rapid growth.</li><li>Zapier was valued at $5 billion as of 2021, with Sequoia Capital leading its funding efforts.</li></ul>

Sacra estimates Zapier hit $310M in annually recurring revenue at the end of 2023, up about 35% year-over-year from $230M in 2022.The company has been profitable since 2014, maintaining a healthy balance sheet alongside its rapid growth.Zapier was valued at $5 billion as of 2021, with Sequoia Capital leading its funding efforts.

<ul><li>Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.</li><li>Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.</li><li>We are starting with the go-to-market stack.</li></ul>

Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.We are starting with the go-to-market stack.

Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

Alloy Automation / Private Capital Markets

<ul><li>Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.</li><li>Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.</li><li>Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.</li></ul>

Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.

<ul><li>Pinwheel is solving a problem that is core to all consumers in the financial services world.</li><li>Our ICP fits two buckets.</li><li>We help them enable that for everything—from a seamless account opening, for a one-click direct deposit switch, to underwriting them for a mortgage—all at the same time with a frictionless passing of the information.</li></ul>

Pinwheel is solving a problem that is core to all consumers in the financial services world.Our ICP fits two buckets.We help them enable that for everything—from a seamless account opening, for a one-click direct deposit switch, to underwriting them for a mortgage—all at the same time with a frictionless passing of the information.

<ul><li>Make was formerly known as Integromat—built by the Czech systems integrator Integrators.cz as part of their work doing integration consulting work for large Czech companies like banks.</li><li>For several years, Make differentiated from Zapier on the basis of being lower-cost, having a visual automation builder (as opposed to Zapier&#39;s more linear, table-based builder), and having 2x more API endpoints per app (though fewer apps overall, with Make boasting 1,600 app integrations to Zapier&#39;s 5,000+).</li><li>In August 2023, Zapier released a visual builder to go along with their more linear builder experience, but the pricing is still a point of differentiation—the core paid plan on Make is $9/month with an allowance for 10,0000 tasks per month, while on Zapier the equivalent plan costs $19/month and only allows for 750 tasks per month.</li></ul>

Make was formerly known as Integromat—built by the Czech systems integrator Integrators.cz as part of their work doing integration consulting work for large Czech companies like banks.For several years, Make differentiated from Zapier on the basis of being lower-cost, having a visual automation builder (as opposed to Zapier&#39;s more linear, table-based builder), and having 2x more API endpoints per app (though fewer apps overall, with Make boasting 1,600 app integrations to Zapier&#39;s 5,000+).In August 2023, Zapier released a visual builder to go along with their more linear builder experience, but the pricing is still a point of differentiation—the core paid plan on Make is $9/month with an allowance for 10,0000 tasks per month, while on Zapier the equivalent plan costs $19/month and only allows for 750 tasks per month.

United States

Workflow automation tool for ecommerce brands and SaaS companies to build custom integrations

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Alloy Automation (AUTOMATION US)

Primer: Zapier - 22 Mar 2026

Automation tool for connecting and triggering actions across thousands of SaaS apps

Sacra

Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

Before starting Ampersand, you were VP of Engineering at G2, and you got there via the acquisition of your startup Siftery. Can you talk about...

Sacra

Primer: Alloy Automation - 02 Sep 2024

Workflow automation tool for ecommerce brands and SaaS companies to build custom integrations

Sacra

"Plaid For X" Startups

Led by companies like Plaid, universal APIs enable developers...

Sacra

Primer: Make - 06 Oct 2023

No-code automation tool for building workflows across thousands of integrated apps

Sacra

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