Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Paragon hit $9M in annual recurring revenue (ARR) at the end of 2024, up 125% YoY from $4M in 2023.</li><li>Paragon announced a $13M Series A in July 2022 led by Inspired Capital, with participation from FundersClub, Garuda Ventures, and Jude Gomila.</li><li>Paragon's embedded integration platform allows software companies to quickly build and maintain integrations with other SaaS applications, positioning them to capture a growing share of this market.</li></ul>

Sacra estimates that Paragon hit $9M in annual recurring revenue (ARR) at the end of 2024, up 125% YoY from $4M in 2023.Paragon announced a $13M Series A in July 2022 led by Inspired Capital, with participation from FundersClub, Garuda Ventures, and Jude Gomila.Paragon's embedded integration platform allows software companies to quickly build and maintain integrations with other SaaS applications, positioning them to capture a growing share of this market.

<ul><li>Sacra estimates Alloy hit $55M in annual recurring revenue (ARR) at the end of 2023, growing approximately 31% from $42M ARR in 2022.</li><li>Growth has moderated significantly in 2024, with revenue remaining roughly flat according to industry sources.</li><li>Alloy is valued at $1.55 billion as of their September 2022 funding round, with Lightspeed Venture Partners and Avenir Growth Capital leading the investment.</li></ul>

Sacra estimates Alloy hit $55M in annual recurring revenue (ARR) at the end of 2023, growing approximately 31% from $42M ARR in 2022.Growth has moderated significantly in 2024, with revenue remaining roughly flat according to industry sources.Alloy is valued at $1.55 billion as of their September 2022 funding round, with Lightspeed Venture Partners and Avenir Growth Capital leading the investment.

<ul><li>Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.</li><li>Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.</li><li>We are starting with the go-to-market stack.</li></ul>

Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.We are starting with the go-to-market stack.

Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

Alloy Automation / Private Capital Markets

<ul><li>Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.</li><li>Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.</li><li>Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.</li></ul>

Alloy was founded in late 2019 by engineers Sara Du and Gregg Mojica as a side project to make automation accessible to non-technical users.Alloy&#39;s competitive strategy involves positioning itself as a more developer-friendly and customizable solution compared to universal APIs, while offering deeper integration capabilities than traditional iPaaS platforms.Alloy could leverage its integration infrastructure to build data pipelines that extract, transform, and load data from various sources into centralized data warehouses or lakes.

<ul><li>Make was formerly known as Integromat—built by the Czech systems integrator Integrators.cz as part of their work doing integration consulting work for large Czech companies like banks.</li><li>For several years, Make differentiated from Zapier on the basis of being lower-cost, having a visual automation builder (as opposed to Zapier&#39;s more linear, table-based builder), and having 2x more API endpoints per app (though fewer apps overall, with Make boasting 1,600 app integrations to Zapier&#39;s 5,000+).</li><li>In August 2023, Zapier released a visual builder to go along with their more linear builder experience, but the pricing is still a point of differentiation—the core paid plan on Make is $9/month with an allowance for 10,0000 tasks per month, while on Zapier the equivalent plan costs $19/month and only allows for 750 tasks per month.</li></ul>

Make was formerly known as Integromat—built by the Czech systems integrator Integrators.cz as part of their work doing integration consulting work for large Czech companies like banks.For several years, Make differentiated from Zapier on the basis of being lower-cost, having a visual automation builder (as opposed to Zapier&#39;s more linear, table-based builder), and having 2x more API endpoints per app (though fewer apps overall, with Make boasting 1,600 app integrations to Zapier&#39;s 5,000+).In August 2023, Zapier released a visual builder to go along with their more linear builder experience, but the pricing is still a point of differentiation—the core paid plan on Make is $9/month with an allowance for 10,0000 tasks per month, while on Zapier the equivalent plan costs $19/month and only allows for 750 tasks per month.

United States

Identity decisioning software for banks and fintechs to automate onboarding and prevent fraud

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Alloy (ALLOY US)

Primer: Paragon - 12 Oct 2026

Embedded integration tool for SaaS developers to connect third-party apps and workflows

Sacra

Primer: Alloy - 07 Dec 2024

Identity decisioning software for banks and fintechs to automate onboarding and prevent fraud

Sacra

Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

Before starting Ampersand, you were VP of Engineering at G2, and you got there via the acquisition of your startup Siftery. Can you talk about...

Sacra

Primer: Alloy Automation - 02 Sep 2024

Workflow automation tool for ecommerce brands and SaaS companies to build custom integrations

Sacra

Primer: Make - 06 Oct 2023

No-code automation tool for building workflows across thousands of integrated apps

Sacra

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