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<ul><li>Luxury liquor-maker Kweichow Moutai has teamed up with candy giant Mars Inc. to launch an alcohol-infused chocolate.</li><li>The state-owned Chinese company’s latest move to introduce its brand of fiery spirits to a new, and preferably younger, group of consumers.</li><li>The chocolate is Moutai’s latest effort to give its brand a bit more cache through partnerships with well-known consumer brands.</li></ul>

Luxury liquor-maker Kweichow Moutai has teamed up with candy giant Mars Inc. to launch an alcohol-infused chocolate.The state-owned Chinese company’s latest move to introduce its brand of fiery spirits to a new, and preferably younger, group of consumers.The chocolate is Moutai’s latest effort to give its brand a bit more cache through partnerships with well-known consumer brands.

After Lattes and Ice Cream, Moutai Serves Up Booze-Infused Chocolates

China

Anhui Gujing Distillery Co., Ltd. produces and markets distilled spirits and wine.

Anhui Gujing Distillery Company (200596 CH)

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After Lattes and Ice Cream, Moutai Serves Up Booze-Infused Chocolates

Luxury liquor-maker Kweichow Moutai has teamed up with candy giant Mars Inc. to launch an alcohol-infused chocolate. The state-owned Chinese...

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