Director, Pearl Hill Advisors

Nicholas Tanner

Director

Pearl Hill Advisors

Equity Bottom-Up

<p>This is the largest pet insurance company in Japan. It was set up in 2003 by and ex-Tokio M&amp;F employee (9% shareholding) who successfully spotted a hole in the market. It now has 60% of the market and has grown through its successful tie up with pet shops, who offer its insurance when people buy a pet. It now employs 660 people and this year forecasts sales of Y28bn (+8%).</p><p>In Japan there are 10m dogs and 10m cats. 20% of household have pets but the diffusion rate of those that have pet insurance…</p>

This is the largest pet insurance company in Japan. It was set up in 2003 by and ex-Tokio M&amp;F employee (9% shareholding) who successfully spotted a hole in the market. It now has 60% of the market and has grown through its successful tie up with pet shops, who offer its insurance when people buy a pet. It now employs 660 people and this year forecasts sales of Y28bn (+8%).In Japan there are 10m dogs and 10m cats. 20% of household have pets but the diffusion rate of those that have pet insurance…

Japan

Anicom Holdings, Inc. is a holding company which was established through the merger of Anicom Insurance, Inc., Anicom Frontier, Inc., Anicom Pafe, Inc. The Company provides health insurance policies for pets and operates insurance agency through internet, personal visiting. Anicom Holdings also researches and provides pet business information.

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Anicom Holdings (8715 JP)

Growth in a Niche Market

This is the largest pet insurance company in Japan. It was set up in 2003 by and ex-Tokio M&F employee (9% shareholding) who successfully...

Pearl Hill Advisors

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