External broker reports(aggregated public sources), CMB International

CMB International

External broker reports(aggregated public sources)

Incorporated in Hong Kong, supported by the mainland and targeting in global market, CMB International Capital Corporation Limited (“CMBI”) is an integrated financial institution providing comprehensive and professional services. As a wholly-owned subsidiary of China Merchants Bank ("CMB"), by leveraging on the Group’s synergy and coordination in domestic and overseas markets, as well as CMB’s strong resources and outstanding social reputation, CMBI and its subsidiaries have been actively implementing diversified business strategies and set up an overall layout of main business segments including Corporate Finance, Asset Management, Wealth Management, Global Markets and Structured Finance, etc. Adhering to the philosophy of “being clients oriented and increasing our own values by the way of creating value for clients”, CMBI endeavors to provide quality and integrated financial services to institutional, corporate and individual customers both domestic and overseas including Hong Kong IPO sponsorship and underwriting, share placement and rights issue for listed companies, financial advisors, bonds issuance services, asset management, direct investment, wealth management, equity sales and trading, etc.

Thematic (Sector/Industry)

<ul><li>China’s total ad spending saw YoY recovery in 2Q23, due to both low base in 2Q22 and consumption recovery.</li><li>Total ad spend returned to positive growth of 15% YoY in April 2023, per CTR.</li><li>However, overall ad spend has yet to recover to the 2021 level, with ad spending in Apr 2023 only reached 92% of the ad spend level in Apr 2021. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

China’s total ad spending saw YoY recovery in 2Q23, due to both low base in 2Q22 and consumption recovery.Total ad spend returned to positive growth of 15% YoY in April 2023, per CTR.However, overall ad spend has yet to recover to the 2021 level, with ad spending in Apr 2023 only reached 92% of the ad spend level in Apr 2021. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

China Internet – 2Q23 online advertising: recovery in cautious mode

<ul><li>China online advertising market revenue declined by 6.4% YoY to RMB508.8bn in 2022 as per IMZ, the first YoY revenue drop in the past 7 years, but compared to offline advertising this performance is relatively more resilient.</li><li>On a QoQ basis, the online advertising market has been showing recovery signs since 3Q22.</li><li>Online ad market revenue returned to positive 6.5% YoY growth in November 2022. Given the pace of economic recovery, we expect online ads sector should deliver strong rebound from 2Q23E onwards. </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

China online advertising market revenue declined by 6.4% YoY to RMB508.8bn in 2022 as per IMZ, the first YoY revenue drop in the past 7 years, but compared to offline advertising this performance is relatively more resilient.On a QoQ basis, the online advertising market has been showing recovery signs since 3Q22.Online ad market revenue returned to positive 6.5% YoY growth in November 2022. Given the pace of economic recovery, we expect online ads sector should deliver strong rebound from 2Q23E onwards. Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

China Internet – China Online Advertising: Onset for Gradual Recovery in 2023E

External broker reports(aggregated public sources), Mirae Asset Securities

Mirae Asset Securities

Mirae Asset Securities Co.,Ltd. provides comprehensive wealth management services. The Company offers fixed income securities brokerage, securities dealing, equity underwriting, and other services. Mirae Asset Securities also deals with mergers and acquisitions, foreign currency, and financial derivatives

Equity Bottom-Up

<ul><li>For 2Q25, Baidu reported below-consensus results, with revenue of CNY32.7bn (-4% YoY) and operating profit of CNY3.3bn (-45% YoY).</li><li>Online marketing revenue saw a sharper decline (-16% YoY), hurt by sluggish macro conditions in China and intensifying search engine competition.</li><li>Revenue from iQIYI also declined 11% YoY. In contrast, cloud revenue saw solid growth (+27% YoY). </li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

For 2Q25, Baidu reported below-consensus results, with revenue of CNY32.7bn (-4% YoY) and operating profit of CNY3.3bn (-45% YoY).Online marketing revenue saw a sharper decline (-16% YoY), hurt by sluggish macro conditions in China and intensifying search engine competition.Revenue from iQIYI also declined 11% YoY. In contrast, cloud revenue saw solid growth (+27% YoY). Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Baidu (9888 HK/Hold)Accelerating Earnings Slowdown

Head of Research, Krungthai XSpring

Waraporn Wiboonkanarak

Head of Research

A full service Thai brokerage

Krungthai XSpring

Krungthai XSpring is a full service broker. The company provides a wide range of investment services such as Securities Brokerage, Derivative Agent Business, Securities Borrowing and Lending, Securities Trading, Underwriting, Financial Advisory, Wealth Advisory, Private Fund Management and International Markets Securities Trading. 

In terms of credibility, Fitch Ratings has assigned Krunghtai XSpring a long-term rating of AA- and a national short-term rating of F1+ with stable outlook.

<ul><li>For the KTX Tactical DR Picks, we recommend investing in BIDU80, which is based on BAIDU INC-CLASS A, listed on the Hong Kong Stock Exchange.</li><li>The average price of the underlying securities in the portfolio rose 0.21%, in line with the global market rebound, driven by the more relaxed tone on tariffs from President Trump.</li><li>Based on our study using the KTX USDTHB Carry Trade model, the Thai baht has become more volatile and is currently on an appreciation trend.</li></ul>

For the KTX Tactical DR Picks, we recommend investing in BIDU80, which is based on BAIDU INC-CLASS A, listed on the Hong Kong Stock Exchange.The average price of the underlying securities in the portfolio rose 0.21%, in line with the global market rebound, driven by the more relaxed tone on tariffs from President Trump.Based on our study using the KTX USDTHB Carry Trade model, the Thai baht has become more volatile and is currently on an appreciation trend.

China

Baidu is a Chinese multinational technology company specializing in Internet services and artificial intelligence. Its core business includes its dominant search engine, online marketing services, cloud computing, and autonomous driving technologies. Key products and services include Baidu Search, Baidu App, Baidu Maps, Baidu Baike, iQIYI, and the Apollo autonomous driving platform. The company was founded in January 2000 and is headquartered in Beijing, China.

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Baidu (9888 HK)

China Internet – 2Q23 online advertising: recovery in cautious mode

China’s total ad spending saw YoY recovery in 2Q23, due to both low base in 2Q22 and consumption recovery. Total ad spend returned to positive...

CMB International

China Internet – China Online Advertising: Onset for Gradual Recovery in 2023E

China online advertising market revenue declined by 6.4% YoY to RMB508.8bn in 2022 as per IMZ, the first YoY revenue drop in the past 7 years

CMB International

Baidu (9888 HK/Hold)Accelerating Earnings Slowdown

For 2Q25, Baidu reported below-consensus results, with revenue of CNY32.7bn (-4% YoY) and operating profit of CNY3.3bn (-45% YoY).

Mirae Asset Securities

KTX Tactical DR Picks

For the KTX Tactical DR Picks, we recommend investing in BIDU80, which is based on BAIDU INC-CLASS A, listed on the Hong Kong Stock Exchange. The...

Krungthai XSpring

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