Blue Moon IPO: Product Innovation and Online Channels Are the Secrets to a Gentle Clean
Blue Moon, a leading consumer household care company in China has filed for an IPO to list its shares on the Hong Kong Stock Exchange. According...
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Blue Moon: No. 1 But No Exclusive Advantage, Observation on the Ground
We visited RT-Mart in Shanghai. We noticed that no brand takes an exclusive shelf. We also notice that all brands imitate others’ products. We...
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Blue Moon IPO Initiation: Laundry List
Blue Moon Group Holdings (BMG HK) is a leading consumer household care company in China. In 2019, Blue Moon ranked first in China’s liquid laundry...
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