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System1 (SYS1 LN)

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Consumer Discretionary • United Kingdom

BrainJuicer Group PLC, a marketing and brand consultancy, together with its subsidiaries, provides online market research services in the United Kingdom and internationally. Its solutions comprise JuicyBrains Community, an online platform that engages a team of approximately 100 consumers in revealing research conversations; DigiViduals, which gives a way to turn marketing constructs into online avatars capable of searching the Web for content; and SpringSight, a method to assess the potential of insights and identify the potent insights that can move a brand forward. The company also offers Predictive Markets, a concept screening tool; ComMotion, which measures what people are feeling, how strongly they're feeling it, the reasons why, and predict likely commercial impact; FaceTrace, a proprietary solution, which uses faces to measure emotions; and MindReader, an online solution for asking open-ended questions to people, and combines qualitative research and quantitative research. In addition, it provides System 1 Pack Test, which simulates real decision-making context; System 1 Concept Optimizer, which tests and enhances ideas by putting emotional response; and System 1 Brand Tracking, which offers intelligence into the 'hows' and 'whys' of consumers' true feelings about brands. Further, the company?s Behavioural Activation Unit enables clients to optimize their marketing by understanding the subconscious factors driving force. It serves clients in the FMCG, food and beverage, retail, financial services, electronics, health and beauty, and entertainment industries. The company was founded in 1999 and is headquartered in London, the United Kingdom.

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