Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates Kapital hit $548M in annualized revenue in 2025, up 198% YoY from $184M in 2024, which itself grew 88% from $98M in 2023.</li><li>Management anticipated ≥20% growth across business lines in 2026.</li><li>Kapital was valued at $1.3B following its $100M Series C round led by Tribe Capital and co-led by Pelion Ventures in September 2025, doubling its valuation from the prior round.</li></ul>

Sacra estimates Kapital hit $548M in annualized revenue in 2025, up 198% YoY from $184M in 2024, which itself grew 88% from $98M in 2023.Management anticipated ≥20% growth across business lines in 2026.Kapital was valued at $1.3B following its $100M Series C round led by Tribe Capital and co-led by Pelion Ventures in September 2025, doubling its valuation from the prior round.

<ul><li>Mercury both moved customers off of its former banking partner Evolve Bank &amp; Trust and continued to grow in the face of interest rate cuts.</li><li>Sacra estimates Mercury hit $650M in annualized revenue as of September 2025, up from $500M at the end of 2024.</li><li>Two Fed interest rate cuts in the fall of 2025 impacted Mercury’s revenue growth, which centers on interest revenue from deposits, trending at 41% YoY in 2025 down from 97% YoY in 2024.</li></ul>

Mercury both moved customers off of its former banking partner Evolve Bank &amp; Trust and continued to grow in the face of interest rate cuts.Sacra estimates Mercury hit $650M in annualized revenue as of September 2025, up from $500M at the end of 2024.Two Fed interest rate cuts in the fall of 2025 impacted Mercury’s revenue growth, which centers on interest revenue from deposits, trending at 41% YoY in 2025 down from 97% YoY in 2024.

<ul><li>Sacra estimates that Retool hit $120M in annual recurring revenue (ARR) in October 2025, up from $90M at the end of 2024.</li><li>Retool raised a $45M Series C in July 2022 at a $3.2B valuation, led by Sequoia Capital with participation from notable investors.</li><li>The introduction of Agents and AppGen represents Retool&#39;s expansion into AI-driven business process automation.</li></ul>

Sacra estimates that Retool hit $120M in annual recurring revenue (ARR) in October 2025, up from $90M at the end of 2024.Retool raised a $45M Series C in July 2022 at a $3.2B valuation, led by Sequoia Capital with participation from notable investors.The introduction of Agents and AppGen represents Retool&#39;s expansion into AI-driven business process automation.

<ul><li>High customer acquisition costs combined with an adverse selection problem doomed Pipe’s direct-to-SMB model, with riskier businesses most likely to self-select into revenue-based financing, creating unsustainable unit economics.</li><li>With Square Banking & QuickBooks Capital veteran Luke Voiles taking over as CEO in 2023, Pipe has shifted to an embedded fintech model, selling capital, cards, and expense management as white-labeled products inside vertical SaaS platforms & marketplaces like Housecall Pro & Uber Eats—giving Pipe distribution into millions of merchants in return for sharing economics on loan & interchange revenue.</li><li>Attach of existing customers to embedded finance products drives the revenue opportunity, with the benchmark of achieving first-party attach rates of a vertically integrated model like Square’s by making the UI and experience feel deeply native to match owned-channel performance.</li></ul>

High customer acquisition costs combined with an adverse selection problem doomed Pipe’s direct-to-SMB model, with riskier businesses most likely to self-select into revenue-based financing, creating unsustainable unit economics.With Square Banking & QuickBooks Capital veteran Luke Voiles taking over as CEO in 2023, Pipe has shifted to an embedded fintech model, selling capital, cards, and expense management as white-labeled products inside vertical SaaS platforms & marketplaces like Housecall Pro & Uber Eats—giving Pipe distribution into millions of merchants in return for sharing economics on loan & interchange revenue.Attach of existing customers to embedded finance products drives the revenue opportunity, with the benchmark of achieving first-party attach rates of a vertically integrated model like Square’s by making the UI and experience feel deeply native to match owned-channel performance.

Amy Loh, CMO Of Pipe, On Pipe's Next Act As Embedded Fintech

<ul><li>Sacra estimates that 1Password hit $400M annual recurring revenue (ARR) in October 2025, up from $331M in 2024.</li><li>More than 75% of revenue now comes from businesses, with 180,000 business customers and gross retention above 90%, and the company remains free cash‑flow positive.</li><li>In October 2025, 1Password’s founders completed a $100M secondary, including a $75M stake purchased by the Halo Fund founded by Ryan Smith and Ryan Sweeney.</li></ul>

Sacra estimates that 1Password hit $400M annual recurring revenue (ARR) in October 2025, up from $331M in 2024.More than 75% of revenue now comes from businesses, with 180,000 business customers and gross retention above 90%, and the company remains free cash‑flow positive.In October 2025, 1Password’s founders completed a $100M secondary, including a $75M stake purchased by the Halo Fund founded by Ryan Smith and Ryan Sweeney.

United States

Software suite for global companies to manage cards, expenses, and business accounts

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Brex (BREX US)

Primer: Kapital - 23 Mar 2026

Banking and finance software for LatAm SMBs with built-in ERP, lending, and payments

Sacra

Mercury At $650M/year

TL;DR: Confronting two major challenges in 2025, Mercury both moved customers off of its former banking partner Evolve Bank & Trust and continued...

Sacra

Primer: Retool - 13 Nov 2025

Tool for developers to build internal apps on top of production data sources

Sacra

Amy Loh, CMO Of Pipe, On Pipe's Next Act As Embedded Fintech

Can you describe the landscape of financing for small businesses? Our market map includes traditional lending, bank loans, venture debt, and...

Sacra

Primer: 1Password - 10 Oct 2025

Password manager for individuals and teams to store, share, and autofill sensitive credentials

Sacra

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