China Harmony Auto Holding Limited is an investment holding company that specializes in the sale and service of luxury and ultra-luxury motor vehicles through a network of dealerships across Mainland China. The company offers a diverse portfolio of brands including BMW, Rolls-Royce, Ferrari, and Maserati, alongside providing financial and after-sales services. It was founded in 2005 and is headquartered in Zhengzhou, the People's Republic of China.