Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>On the flip side, pure subscription SaaS companies like ConvertKit ($9-25/month) and Beehiiv ($42-84/month) with a simple model of charging a fixed monthly fee based on list size hit $38M annual recurring revenue (ARR) on zero capital raised (ConvertKit) and $3M ARR on $4.2M raised (Beehiiv).</li><li>After having dipped to 3% year-over-year growth in October 2021, ConvertKit’s growth re-accelerated to 22% last month with the ad network launches of Creator Network, which lets writers do both free and paid recommendations of other newsletters, and Sponsor Network, which lets businesses sponsor writers.</li><li>Businesses are the biggest tailwind for the creator economy now—while corporate spend on social ads is down 6x since 2020, spending on influencer marketing in 2023 hit $5.1B just through Q3, up 82% from $2.8B in 2020.</li></ul>

On the flip side, pure subscription SaaS companies like ConvertKit ($9-25/month) and Beehiiv ($42-84/month) with a simple model of charging a fixed monthly fee based on list size hit $38M annual recurring revenue (ARR) on zero capital raised (ConvertKit) and $3M ARR on $4.2M raised (Beehiiv).After having dipped to 3% year-over-year growth in October 2021, ConvertKit’s growth re-accelerated to 22% last month with the ad network launches of Creator Network, which lets writers do both free and paid recommendations of other newsletters, and Sponsor Network, which lets businesses sponsor writers.Businesses are the biggest tailwind for the creator economy now—while corporate spend on social ads is down 6x since 2020, spending on influencer marketing in 2023 hit $5.1B just through Q3, up 82% from $2.8B in 2020.

<ul><li>Today, the bootstrapped ConvertKit (valued at $200M) is at $33.5M in ARR growing 15% year-over-year.</li><li>VC funding for creator startups fell to $123M in Q1’23, marking 7 straight quarters of decline since the peak at $1.7B in Q2’21.</li><li>In the near term, the creator economy’s cultural influence has outpaced its GDP—in the long term, the networks that have begun to form at ConvertKit (connecting creators with Creator Network), Beehiiv (connecting creators to advertisers with Ad Network) and Substack (connecting readers and creators with Reader and Notes) are pulling adjacent, distribution-constrained SMBs into the ecosystem, whether they call themselves creators or not.</li></ul>

Today, the bootstrapped ConvertKit (valued at $200M) is at $33.5M in ARR growing 15% year-over-year.VC funding for creator startups fell to $123M in Q1’23, marking 7 straight quarters of decline since the peak at $1.7B in Q2’21.In the near term, the creator economy’s cultural influence has outpaced its GDP—in the long term, the networks that have begun to form at ConvertKit (connecting creators with Creator Network), Beehiiv (connecting creators to advertisers with Ad Network) and Substack (connecting readers and creators with Reader and Notes) are pulling adjacent, distribution-constrained SMBs into the ecosystem, whether they call themselves creators or not.

<ul><li>ConvertKit will definitely hit $100M or more in annual revenue in the next four or five years.</li><li>We have all the biggest newsletters on the web that are written by a single author.</li><li>ConvertKit's built for you to have this incredible reach and scale without this complexity.</li></ul>

ConvertKit will definitely hit $100M or more in annual revenue in the next four or five years.We have all the biggest newsletters on the web that are written by a single author.ConvertKit's built for you to have this incredible reach and scale without this complexity.

Nathan Barry, CEO And Founder Of ConvertKit, On ConvertKit’s Path To $100M In Revenue

<ul><li>ConvertKit, a creator marketing platform, has seen significant growth in its user base over the past year.</li><li>The company's revenue has increased by 25% year-over-year, driven by its expanding product offerings.</li><li>Valuation remains strong, with expectations for continued upward trajectory.</li></ul>

ConvertKit, a creator marketing platform, has seen significant growth in its user base over the past year.The company's revenue has increased by 25% year-over-year, driven by its expanding product offerings.Valuation remains strong, with expectations for continued upward trajectory.

ConvertKit Revenue, Growth, And Valuation

<ul><li>Gumroad is doing well because of its sheer volume.</li><li>Gumroad cohort GMV shows that new creators each year generate approx. 25% more revenue in the first six months than the previous cohort did.</li><li>Gumroad is going to introduce their own online courses.</li></ul>

Gumroad is doing well because of its sheer volume.Gumroad cohort GMV shows that new creators each year generate approx. 25% more revenue in the first six months than the previous cohort did.Gumroad is going to introduce their own online courses.

United States

Email marketing software for creators to grow, engage, and monetize their audiences

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Nathan Barry, CEO And Founder Of ConvertKit, On ConvertKit’s Path To $100M In Revenue

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ConvertKit Revenue, Growth, And Valuation

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