Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Drift hit $135M in annual recurring revenue (ARR) at the end of 2022, up 35% from $100M at the end of 2021.</li><li>Drift’s packages now start at $2,500 per month (they removed their previously entry-level $40 per month package in 2022); users are billed annually.</li><li>In 2022, Drift setup operations in Guadalajara, Mexico, its sixth global location, to cover the Latin America market.</li></ul>

Sacra estimates that Drift hit $135M in annual recurring revenue (ARR) at the end of 2022, up 35% from $100M at the end of 2021.Drift’s packages now start at $2,500 per month (they removed their previously entry-level $40 per month package in 2022); users are billed annually.In 2022, Drift setup operations in Guadalajara, Mexico, its sixth global location, to cover the Latin America market.

<ul><li>Clearbit's biggest segment is the growth segment, accounting for about 40 to 50% of customers, mainly in the mid-market.</li><li>Clearbit has transitioned from data APIs for developers to offering low-code data integrations, enabling real-time data enrichment.</li><li>The platform allows integration with CRM and other systems, enabling creation of audiences and workflow automation instantly.</li></ul>

Clearbit's biggest segment is the growth segment, accounting for about 40 to 50% of customers, mainly in the mid-market.Clearbit has transitioned from data APIs for developers to offering low-code data integrations, enabling real-time data enrichment.The platform allows integration with CRM and other systems, enabling creation of audiences and workflow automation instantly.

Matt Sornson, co-founder & ex-CEO At Clearbit, On Vertically Integrated Data And Workflow Tools In Sales And Marketing

<ul><li>Retool found product-market fit saving developer time building admin panels, dashboards, and other simple internal CRUD tools (create-read-update-delete) in ~1 day instead of ~2 weeks by giving them pre-built components to wire up on top of their production database.</li><li>Retool is per-seat subscription SaaS—they went from $10M ARR in 2020 to $30M ARR in 2021, and as of 2022, they’re at $82M ARR, growing 173% year-over-year.</li><li>Retool’s strength in the enterprise comes from its engineering-centric paradigm that unlike no-code tools, allows teams to build secure tooling for ETL tasks ala Census ($80M raised), devops ala Sentry ($3B valuation) and metrics reporting ala Looker (acq. for $2.6B) with access management, data integrity and other safety guarantees around their mission-critical production data and business logic—without having to buy more enterprise SaaS.</li></ul>

Retool found product-market fit saving developer time building admin panels, dashboards, and other simple internal CRUD tools (create-read-update-delete) in ~1 day instead of ~2 weeks by giving them pre-built components to wire up on top of their production database.Retool is per-seat subscription SaaS—they went from $10M ARR in 2020 to $30M ARR in 2021, and as of 2022, they’re at $82M ARR, growing 173% year-over-year.Retool’s strength in the enterprise comes from its engineering-centric paradigm that unlike no-code tools, allows teams to build secure tooling for ETL tasks ala Census ($80M raised), devops ala Sentry ($3B valuation) and metrics reporting ala Looker (acq. for $2.6B) with access management, data integrity and other safety guarantees around their mission-critical production data and business logic—without having to buy more enterprise SaaS.

Retool: The $82M ARR Internal App Builder

<ul><li>Milk was meant to be a better video editing tool for businesses.</li><li>The reason that Loom is such a powerful tool is you just hit play, you do it, and then you&#39;re done.</li><li>Tools like Descript are a glimpse into what&#39;s possible, automating speech to text with word-by-word timestamps.</li></ul>

Milk was meant to be a better video editing tool for businesses.The reason that Loom is such a powerful tool is you just hit play, you do it, and then you&#39;re done.Tools like Descript are a glimpse into what&#39;s possible, automating speech to text with word-by-word timestamps.

Lenny Bogdonoff, co-founder And CTO Of Milk Video, On The Video Infrastructure Value Chain

<ul><li>And Customer.io seemed to have everything that we needed in the context of us having a marketing developer in house who could instrument all of it.</li><li>In late 2019 we parted ways with our marketing developer and we no longer have that in-house resource.</li><li>And that’s how we ended up switching to ActiveCampaign in January, which we found had come a very long way since the last time we demoed it.</li></ul>

And Customer.io seemed to have everything that we needed in the context of us having a marketing developer in house who could instrument all of it.In late 2019 we parted ways with our marketing developer and we no longer have that in-house resource.And that’s how we ended up switching to ActiveCampaign in January, which we found had come a very long way since the last time we demoed it.

Startup co-founder On Building A Customer Communication Workflow

United States

Chatbot and live chat tool for sales and marketing teams to engage website visitors

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Drift (DRIFT US)

Primer: Drift - 18 Apr 2023

Chatbot and live chat tool for sales and marketing teams to engage website visitors

Sacra

Matt Sornson, co-founder & ex-CEO At Clearbit, On Vertically Integrated Data And Workflow Tools In Sales And Marketing

Sacra interview with Matt Sornson, the former CEO of Clearbit.

Sacra

Retool: The $82M ARR Internal App Builder

Retool went from bottom-up PLG to enterprise elephant-hunting en route to $82M ARR. Now they’re building out a parallel, low-code version of the...

Sacra

Lenny Bogdonoff, co-founder And CTO Of Milk Video, On The Video Infrastructure Value Chain

The Sacra expert interview with Milk Video co-founder and CTO Lenny Bogdonoff. We talked to Lenny about where value is likely to accrue in the...

Sacra

Startup co-founder On Building A Customer Communication Workflow

Our second of 3 expert interviews with co-founders and marketers on Customer.io and the email marketing industry as a whole.

Sacra

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