External broker reports(aggregated public sources), HDFC Securities

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External broker reports(aggregated public sources)

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Thematic (Sector/Industry)

<ul><li>Demand peak in discretionary categories seems to be behind us: Our discretionary universe is expected to grow by ~19% YoY (revenue) in Q4FY23 (four-year revenue CAGR: 16%)</li><li>Elevated ticket sizes and store expansion coupled with normalizing footfalls aided growth</li><li>However, in retail, many of these variables are now mean-reverting</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Demand peak in discretionary categories seems to be behind us: Our discretionary universe is expected to grow by ~19% YoY (revenue) in Q4FY23 (four-year revenue CAGR: 16%)Elevated ticket sizes and store expansion coupled with normalizing footfalls aided growthHowever, in retail, many of these variables are now mean-revertingContent is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Consumer Discretionary - Discretionary Peak Most Certainly Behind Us

Equity Bottom-Up

<ul><li>We recently interacted with Team Nykaa</li><li>Key takeaways from the interaction: (1) Nykaa’s run rate of 4-5mn customer additions annually in BPC (on a cumulative base of 18mn) remains on track (2) ad income dip (as % of revenue) is attributed to teething issues with the new ad tech stack recovery could be a quarter away (3) Fashion’s soft Q1 performance (12% YoY) was an aberration and growth has been trending upwards (4) Fashion business is over its peak investment phase</li><li>However, we suspect BPC cash generation is just about enough to fund growth in Fashion and B2B businesses in FY24</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

We recently interacted with Team NykaaKey takeaways from the interaction: (1) Nykaa’s run rate of 4-5mn customer additions annually in BPC (on a cumulative base of 18mn) remains on track (2) ad income dip (as % of revenue) is attributed to teething issues with the new ad tech stack recovery could be a quarter away (3) Fashion’s soft Q1 performance (12% YoY) was an aberration and growth has been trending upwards (4) Fashion business is over its peak investment phaseHowever, we suspect BPC cash generation is just about enough to fund growth in Fashion and B2B businesses in FY24Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Fsn E-Commerce Ventures - BPC Momentum Key to Success. Maintain REDUCE

<ul><li>We recently met Nykaa’s management (Mar-23) to primarily track our core thesis and what it holds</li><li>Hence, our REDUCE rating on Nykaa stands with a DCF-based TP of INR110/sh (implying 157x FY25 P/E)</li><li>Our three-point thesis was (1) TAM seemed oversold (2) ad revenue will be closely contended for and (3) Nykaa seems more like an efficient pipe business than a platform</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

We recently met Nykaa’s management (Mar-23) to primarily track our core thesis and what it holdsHence, our REDUCE rating on Nykaa stands with a DCF-based TP of INR110/sh (implying 157x FY25 P/E)Our three-point thesis was (1) TAM seemed oversold (2) ad revenue will be closely contended for and (3) Nykaa seems more like an efficient pipe business than a platformContent is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Fsn E-commerce Ventures: The going seems to be getting tougher! Maintain REDUCE

Fsn E-Commerce Ventures - The Going Seems to Be Getting Tougher! Maintain REDUCE

<ul><li>When a buzzword (platforms) emerges that affords (GOD)LY valuations, investors and businesses tend to tie themselves in a knot to claim a credible association of their business with the term</li><li>Hence, many online businesses are termed as platforms, but not all are</li><li>This note is an attempt to help investors understand where we believe Nykaa (India’s go-to BPC e-tailer + fledgling fashion marketplace) fits in</li></ul>Content is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

When a buzzword (platforms) emerges that affords (GOD)LY valuations, investors and businesses tend to tie themselves in a knot to claim a credible association of their business with the termHence, many online businesses are termed as platforms, but not all areThis note is an attempt to help investors understand where we believe Nykaa (India’s go-to BPC e-tailer + fledgling fashion marketplace) fits inContent is external broker report sourced from online content aggregator through publicly available sources and is displayed below for general informational purposes only. Refer full disclaimer below.

Fsn E-Commerce Ventures (Nykaa) -  Mirror, Mirror, on the Wall, Is Nykaa a Platform at All?

India

FSN E-Commerce Ventures Ltd., operating as Nykaa, is an Indian retail company specializing in beauty, wellness, and fashion products. It sells products online and through physical stores, offering a wide assortment from various brands, including its own. The company is headquartered in Mumbai, India, and was founded in April 2012.

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Nykaa (NYKAA IN)

Consumer Discretionary - Discretionary Peak Most Certainly Behind Us

Demand peak in discretionary categories seems to be behind us: Our discretionary universe is expected to grow by ~19% YoY (revenue) in Q4FY23 (four...

HDFC Securities

Fsn E-Commerce Ventures - BPC Momentum Key to Success. Maintain REDUCE

Key takeaways from the interaction: (1) Nykaa’s run rate of 4-5mn customer additions annually in BPC (on a cumulative base of 18mn) remains on track

HDFC Securities

Fsn E-commerce Ventures: The going seems to be getting tougher! Maintain REDUCE

We recently met Nykaa’s management (Mar-23) to primarily track our core thesis and what it holds. Hence, our REDUCE rating on Nykaa stands with a...

HDFC Securities

Fsn E-Commerce Ventures - The Going Seems to Be Getting Tougher! Maintain REDUCE

We recently met Nykaa’s management (Mar-23) to primarily track our core thesis and what it holds. Hence, our REDUCE rating on Nykaa stands with a...

HDFC Securities

Fsn E-Commerce Ventures (Nykaa) - Mirror, Mirror, on the Wall, Is Nykaa a Platform at All?

This note is an attempt to help investors understand where we believe Nykaa (India’s go-to BPC e-tailer + fledgling fashion marketplace) fits in

HDFC Securities

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