Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates Gorgias hit $69M in ARR in 2024, up 34% year-over-year from $51M ARR in 2023, which itself was double the $25M ARR reported in 2022.</li><li>In April 2025, Gorgias introduced Shopping Assistant, an AI-driven pre-sales tool that delivers personalized product recommendations, dynamic discounts, and upsell bundles in real time.</li><li>Gorgias was valued at $530M in its May 2024 Series C funding round, with a total of $100M+ raised to date.</li></ul>

Sacra estimates Gorgias hit $69M in ARR in 2024, up 34% year-over-year from $51M ARR in 2023, which itself was double the $25M ARR reported in 2022.In April 2025, Gorgias introduced Shopping Assistant, an AI-driven pre-sales tool that delivers personalized product recommendations, dynamic discounts, and upsell bundles in real time.Gorgias was valued at $530M in its May 2024 Series C funding round, with a total of $100M+ raised to date.

<ul><li>Sacra estimates that Postscript hit $150M in annual recurring revenue (ARR) in August 2026, up 18% from $127M at the end of 2025.</li><li>Installs for Postscript on Shopify have risen 26.5% YoY.</li><li>Shopper extends Postscript from scheduled messages into product recommendations, purchase objections, and ongoing customer conversations over SMS and RCS.</li></ul>

Sacra estimates that Postscript hit $150M in annual recurring revenue (ARR) in August 2026, up 18% from $127M at the end of 2025.Installs for Postscript on Shopify have risen 26.5% YoY.Shopper extends Postscript from scheduled messages into product recommendations, purchase objections, and ongoing customer conversations over SMS and RCS.

<ul><li>Sacra estimates that Attentive hit $500M in annual recurring revenue (ARR) at the end of 2024, up from $200M in 2022.</li><li>Attentive reported powering more than $29B in revenue for customers in the year ending September 2025, up more than 48% from the prior year.</li><li>Attentive reached a $6.90B valuation as of 2021, with their funding round led by Bain Capital Ventures and Coatue.</li></ul>

Sacra estimates that Attentive hit $500M in annual recurring revenue (ARR) at the end of 2024, up from $200M in 2022.Attentive reported powering more than $29B in revenue for customers in the year ending September 2025, up more than 48% from the prior year.Attentive reached a $6.90B valuation as of 2021, with their funding round led by Bain Capital Ventures and Coatue.

<ul><li>Sacra estimates that Decagon hit $100M in annualized revenue in July 2026, up from $44M at the end of 2025.</li><li>Decagon was valued at $4.5 billion in January 2026, following a $250 million Series D funding round led by Coatue Management and Index Ventures.</li><li>The customer support automation market is projected to grow from $308 million in 2022 to $2.89 billion by 2032.</li></ul>

Sacra estimates that Decagon hit $100M in annualized revenue in July 2026, up from $44M at the end of 2025.Decagon was valued at $4.5 billion in January 2026, following a $250 million Series D funding round led by Coatue Management and Index Ventures.The customer support automation market is projected to grow from $308 million in 2022 to $2.89 billion by 2032.

<ul><li>Sacra estimates that Sierra hit $200M in ARR in May 2026, up from ~$130M at the end of 2025 and $26M at the end of 2024.</li><li>In May 2026, Sierra raised a $950 million Series E led by GV and Tiger Global, with participation from Benchmark, Sequoia, and Greenoaks, at a post-money valuation of $15.8 billion, bringing total cash on hand to over $1 billion.</li><li>Sierra AI has tailwinds from the massive customer service market transformation and has the opportunity to grow and expand into adjacent markets beyond its current AI-powered customer service solutions.</li></ul>

Sacra estimates that Sierra hit $200M in ARR in May 2026, up from ~$130M at the end of 2025 and $26M at the end of 2024.In May 2026, Sierra raised a $950 million Series E led by GV and Tiger Global, with participation from Benchmark, Sequoia, and Greenoaks, at a post-money valuation of $15.8 billion, bringing total cash on hand to over $1 billion.Sierra AI has tailwinds from the massive customer service market transformation and has the opportunity to grow and expand into adjacent markets beyond its current AI-powered customer service solutions.

United States

Help desk software for Shopify merchants to manage ecommerce customer support tickets

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Gorgias (GORGIAS US)

Primer: Gorgias - 23 Dec 2025

Help desk software for Shopify merchants to manage ecommerce customer support tickets

Sacra

Primer: Postscript - 12 Oct 2026

SMS marketing tool for Shopify merchants to drive sales and customer engagement

Sacra

Primer: Attentive - 12 Oct 2026

Messaging software for e-commerce brands to send personalized SMS and email campaigns

Sacra

Primer: Decagon - 18 Aug 2026

AI agent software for automating complex customer support tasks and analyzing feedback

Sacra

Primer: Sierra - 14 Jul 2026

Conversational AI tool for enterprises to automate customer service across chat and voice

Sacra

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