Hargreaves Lansdown is a British financial services company and the UK's largest direct-to-investor investment platform for private investors. It provides a platform for individuals to manage their investments and pensions, offering a wide range of investment options including funds, shares, bonds, gilts, and various account types like Stocks and Shares ISA, SIPP, and Junior ISA. The company is headquartered in Bristol, England, and was founded in 1981.