Primer: Helens (9869 HK) - Aug 2026
Helens is navigating a significant strategic pivot from a self-operated bar model to an asset-light franchise-based "Pub Partner"program. This...
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Helens (9869 HK)
Helens (9869 HK)
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Analysis
Consumer Discretionary • China
Helens International Holdings Company Limited is an investment holding company primarily engaged in bar operations and franchise business, running one of the largest bar chain networks in China. It offers a product portfolio of own-branded alcoholic and non-alcoholic drinks, alongside third-party products, in its offline social spaces. The company was founded in 2009 and is headquartered in Wuhan, People's Republic of China.
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