Honasa Consumer is a digital-first beauty and personal care company in India, operating a house-of-brands model that includes Mamaearth, The Derma Co., Aqualogica, and BBlunt. The company offers products across baby care, skincare, haircare, and color cosmetics, utilizing a digital-native approach to reach millennial consumers and expanding into omnichannel distribution. Honasa Consumer is headquartered in Gurugram, India, and was founded in 2016.