Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that OpenRouter hit $5M in annualized revenue in May 2025, on $100M in GMV, up from $1M in annualized revenue at the end of 2024.</li><li>OpenRouter customers buy tokens for inference that get spent across various providers like OpenAI and Anthropic, with tokens marked up roughly 5%—with the value prop for developers being faster setup, a simpler integration experience, and the ability to abstract away the complexity of model selection, with one API, one dashboard for usage & billing, and cost savings from automatically down-shifting to cheaper models when possible.</li><li>The explosion of AI models across 60+ providers and 400+ model variants is making OpenRouter core infrastructure for connecting AI apps to models.</li></ul>

Sacra estimates that OpenRouter hit $5M in annualized revenue in May 2025, on $100M in GMV, up from $1M in annualized revenue at the end of 2024.OpenRouter customers buy tokens for inference that get spent across various providers like OpenAI and Anthropic, with tokens marked up roughly 5%—with the value prop for developers being faster setup, a simpler integration experience, and the ability to abstract away the complexity of model selection, with one API, one dashboard for usage & billing, and cost savings from automatically down-shifting to cheaper models when possible.The explosion of AI models across 60+ providers and 400+ model variants is making OpenRouter core infrastructure for connecting AI apps to models.

<ul><li>Sacra estimates that OpenRouter hit $5M in annualized revenue in May 2025, on $100M in GMV, up from $1M in annualized revenue at the end of 2024.</li><li>Launched in 2023, OpenRouter built a universal API endpoint for LLMs, hooking up to 400+ different models through a single integration.</li><li>The explosion of AI models across 60+ providers and 400+ model variants is making OpenRouter core infrastructure for connecting AI apps to models.</li></ul>

Sacra estimates that OpenRouter hit $5M in annualized revenue in May 2025, on $100M in GMV, up from $1M in annualized revenue at the end of 2024.Launched in 2023, OpenRouter built a universal API endpoint for LLMs, hooking up to 400+ different models through a single integration.The explosion of AI models across 60+ providers and 400+ model variants is making OpenRouter core infrastructure for connecting AI apps to models.

<ul><li>Sacra estimates that Perplexity hit $100M ARR in March 2025, re-accelerating to 17% CMGR3, up from 12% in Q4 2024.</li><li>In March 2025, Perplexity partnered with Deutsche Telekom to pre-install Perplexity Assistant on its new AI Phone.</li><li>Perplexity rolled out a new visual search experience for shopping across hotels and travel in March 2025.</li></ul>

Sacra estimates that Perplexity hit $100M ARR in March 2025, re-accelerating to 17% CMGR3, up from 12% in Q4 2024.In March 2025, Perplexity partnered with Deutsche Telekom to pre-install Perplexity Assistant on its new AI Phone.Perplexity rolled out a new visual search experience for shopping across hotels and travel in March 2025.

<ul><li>Sacra estimates that Perplexity hit $63M in ARR at the end of 2024, up 800% from $7M in 2023.</li><li>Perplexity risks seeing commoditized its core experience of AI-summarized search results for complex queries (10-11 words long).</li><li>Perplexity’s own December 2024 projections of hitting $656M ARR by the end of 2026.</li></ul>

Sacra estimates that Perplexity hit $63M in ARR at the end of 2024, up 800% from $7M in 2023.Perplexity risks seeing commoditized its core experience of AI-summarized search results for complex queries (10-11 words long).Perplexity’s own December 2024 projections of hitting $656M ARR by the end of 2026.

<ul><li>Founded in France in 2013, Dataiku originally focused on bundling together data ingest, prep, automated ML, and visualization into a single graphical user interface (GUI) to help domain experts in industries outside of tech—like banking, life sciences, and manufacturing—do predictive analytics and build simple apps on top of their data.</li><li>Sacra estimates that Dataiku hit $300M in annual recurring revenue (ARR) in 2024, up 20% year-over-year from $250M in 2023, with roughly 750 customers like GE, Toyota, and LVMH for about $400K average revenue per customer (ARPC), valued at $3.7B as of their 2022 Series F for a 18.5x multiple on their then-$200M ARR.</li><li>With the launch of its new AI-powered products like Dataiku Answers (build-your-own AI chatbot a la Glean) and Dataiku Stories (AI-generated presentations a la Canva and Gamma), Dataiku is ensuring it has a product in play for the major generative AI use cases, enabling companies from traditional industries to adopt AI and drive organizational change by signing on to a single vendor.</li></ul>

Founded in France in 2013, Dataiku originally focused on bundling together data ingest, prep, automated ML, and visualization into a single graphical user interface (GUI) to help domain experts in industries outside of tech—like banking, life sciences, and manufacturing—do predictive analytics and build simple apps on top of their data.Sacra estimates that Dataiku hit $300M in annual recurring revenue (ARR) in 2024, up 20% year-over-year from $250M in 2023, with roughly 750 customers like GE, Toyota, and LVMH for about $400K average revenue per customer (ARPC), valued at $3.7B as of their 2022 Series F for a 18.5x multiple on their then-$200M ARR.With the launch of its new AI-powered products like Dataiku Answers (build-your-own AI chatbot a la Glean) and Dataiku Stories (AI-generated presentations a la Canva and Gamma), Dataiku is ensuring it has a product in play for the major generative AI use cases, enabling companies from traditional industries to adopt AI and drive organizational change by signing on to a single vendor.

United States

Model hub and collaboration tools for developers building with open-source AI models

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Hugging Face (FACE US)

OpenRouter At $100M GMV

TL;DR: As developers move from wrapping single LLMs to stitching together multiple models, OpenRouter has emerged as the universal LLM...

Sacra

$100M/year Plaid Of AI

TL;DR: As developers move from wrapping single LLMs to stitching together multiple models, OpenRouter has emerged as the universal LLM...

Sacra

Perplexity At $100M ARR

TL;DR: As LLM labs threaten Perplexity by bundling in search, Perplexity is counter-attacking by eating up consumer use cases like travel search...

Sacra

How Perplexity Hits $656M ARR

TL;DR: As competition intensifies between Perplexity, foundation model companies, and Google, Perplexity is betting on deepening prosumer habitual...

Sacra

Dataiku At $300M/yr

TL;DR: With the launch of Dataiku Answers and Dataiku Stories, Dataiku is transitioning from a simple GUI for creating and deploying ML models to a...

Sacra

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