Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Recall.ai reached $8M ARR in 2024, up 300% YoY.</li><li>Recall.ai launched with a universal meeting-bot API that uses cloud VMs to join video calls, captures the complete meeting data, and delivers it via a single API.</li><li>Recall.ai grew 300% YoY from $2M annual recurring revenue (ARR) in 2023 to $8M ARR in 2024, reaching $10M ARR in January.</li></ul>

Recall.ai reached $8M ARR in 2024, up 300% YoY.Recall.ai launched with a universal meeting-bot API that uses cloud VMs to join video calls, captures the complete meeting data, and delivers it via a single API.Recall.ai grew 300% YoY from $2M annual recurring revenue (ARR) in 2023 to $8M ARR in 2024, reaching $10M ARR in January.

<ul><li>Sacra estimates Intercom re-accelerated in 2024, hitting $343M in revenue at the end of 2024, up 25% year-over-year.</li><li>Intercom has kept tiered per-seat pricing in place—layering in AI as a base feature to raise the revenue per seat.</li><li>While autonomous AI-native agent startups aim to automate high volume ticket resolution, Intercom offers AI agents as part of an all-in-one customer service SaaS platform.</li></ul>

Sacra estimates Intercom re-accelerated in 2024, hitting $343M in revenue at the end of 2024, up 25% year-over-year.Intercom has kept tiered per-seat pricing in place—layering in AI as a base feature to raise the revenue per seat.While autonomous AI-native agent startups aim to automate high volume ticket resolution, Intercom offers AI agents as part of an all-in-one customer service SaaS platform.

<ul><li>Founded in Paris (2014) as a Chrome writing extension for turning short typed abbreviations (“sup”) into templated phrases (“Hello there!”)—Gorgias launched an ecommerce helpdesk (late 2016) after noticing that 70% of their users were support agents at Shopify stores.</li><li>Riding the growth of Shopify ($292B GMV in 2024, up 24% YoY) as the top customer service app in the store (4.2 stars, 712 reviews), Gorgias hit $69M ARR in 2024, up 34% year-over-year from $51M in 2023, valued at $530M as of their May Series C for a ~8.8x forward revenue multiple.</li><li>With Gorgias's existing pricing already tiered based on usage, it’s been resilient to the threat of business model cannibalization posed by AI agents increasingly replacing humans on support teams.</li></ul>

Founded in Paris (2014) as a Chrome writing extension for turning short typed abbreviations (“sup”) into templated phrases (“Hello there!”)—Gorgias launched an ecommerce helpdesk (late 2016) after noticing that 70% of their users were support agents at Shopify stores.Riding the growth of Shopify ($292B GMV in 2024, up 24% YoY) as the top customer service app in the store (4.2 stars, 712 reviews), Gorgias hit $69M ARR in 2024, up 34% year-over-year from $51M in 2023, valued at $530M as of their May Series C for a ~8.8x forward revenue multiple.With Gorgias's existing pricing already tiered based on usage, it’s been resilient to the threat of business model cannibalization posed by AI agents increasingly replacing humans on support teams.

<ul><li>Sacra estimates Outreach hit $250M in annual recurring revenue (ARR) in 2023, growing 11% from $225M ARR in 2022, for a 17.6x forward revenue multiple on their $4.4B valuation from June 2021.</li><li>The company&#39;s growth trajectory shows impressive historical scaling - from $1M ARR in 2016 to $40M by 2022, before accelerating to over $200M ARR.</li><li>Outreach has tailwinds from the digitization of B2B sales and increasing demand for AI-powered sales intelligence, with opportunities to expand into adjacent markets like revenue operations and customer success automation.</li></ul>

Sacra estimates Outreach hit $250M in annual recurring revenue (ARR) in 2023, growing 11% from $225M ARR in 2022, for a 17.6x forward revenue multiple on their $4.4B valuation from June 2021.The company&#39;s growth trajectory shows impressive historical scaling - from $1M ARR in 2016 to $40M by 2022, before accelerating to over $200M ARR.Outreach has tailwinds from the digitization of B2B sales and increasing demand for AI-powered sales intelligence, with opportunities to expand into adjacent markets like revenue operations and customer success automation.

<ul><li>Customer.io is on track to hit $78M annual recurring revenue (ARR) at the end of 2024, up 35% YoY.</li><li>When we first covered Customer.io in May 2021, the company had crossed $20M ARR, growing 70% year-over-year, on less than $4M raised.</li><li>We followed up with Customer.io in August 2023, where we interviewed CEO Colin Nederkoorn and published an update on Customer.io passing the $50M ARR milestone.</li></ul>

Customer.io is on track to hit $78M annual recurring revenue (ARR) at the end of 2024, up 35% YoY.When we first covered Customer.io in May 2021, the company had crossed $20M ARR, growing 70% year-over-year, on less than $4M raised.We followed up with Customer.io in August 2023, where we interviewed CEO Colin Nederkoorn and published an update on Customer.io passing the $50M ARR milestone.

United States

Customer service software with AI chatbot, help desk, and agent assist tools

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Intercom (INTERCOM US)

$10M/yr Plaid For Meeting Bots

TL;DR: With every sales, recruiting, customer success, and user research tool integrating with Zoom, Meet, Teams, Webex, and Slack Huddles bots,...

Sacra

Intercom At $343M/year

TL;DR: After Intercom’s growth slowed to 10% YoY in 2023 as customer services teams shrank, Sacra estimates that Intercom hit $343M in revenue in...

Sacra

Gorgias At $69M ARR

TL;DR: Founded in Paris as a Chrome extension for text expansion, Gorgias built a help desk product that has become the dominant support app on...

Sacra

Primer: Outreach - 08 Dec 2024

Sales engagement software for automating outreach and tracking performance across the sales cycle

Sacra

Customer.Io Passes $70M ARR

TL;DR: Sacra projects that Customer.io is on track to hit $78M annual recurring revenue (ARR) at the end of 2024, up 35% YoY. Since we first...

Sacra

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$10M/yr Plaid For Meeting Bots

TL;DR: With every sales, recruiting, customer success, and user research tool integrating with Zoom, Meet, Teams, Webex, and Slack Huddles bots,...

Sacra

Intercom At $343M/year

TL;DR: After Intercom’s growth slowed to 10% YoY in 2023 as customer services teams shrank, Sacra estimates that Intercom hit $343M in revenue in...

Sacra

Gorgias At $69M ARR

TL;DR: Founded in Paris as a Chrome extension for text expansion, Gorgias built a help desk product that has become the dominant support app on...

Sacra

Primer: Outreach - 08 Dec 2024

Sales engagement software for automating outreach and tracking performance across the sales cycle

Sacra

Customer.Io Passes $70M ARR

TL;DR: Sacra projects that Customer.io is on track to hit $78M annual recurring revenue (ARR) at the end of 2024, up 35% YoY. Since we first...

Sacra

TL;DR: With every sales, recruiting, customer success, and user research tool integrating with Zoom, Meet, Teams, Webex, and Slack Huddles bots,...