Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Jobber did $150M in revenue in 2023, up 50% from $100M in 2022.</li><li>As of May 2026, Jobber has surpassed 100,000 customers and has facilitated over $100 billion in services processed through its platform.</li><li>Online payments now account for over 50% of all Jobber-processed transactions (crossing that threshold for the first time in Q3 2025, up 7% YoY).</li></ul>

Sacra estimates that Jobber did $150M in revenue in 2023, up 50% from $100M in 2022.As of May 2026, Jobber has surpassed 100,000 customers and has facilitated over $100 billion in services processed through its platform.Online payments now account for over 50% of all Jobber-processed transactions (crossing that threshold for the first time in Q3 2025, up 7% YoY).

<ul><li>Netic raised a $23M Series B in November 2025 led by Founders Fund.</li><li>Netic operates as a complete AI growth engine built around three integrated modules that map to the customer lifecycle for service-based enterprises.</li><li>Netic operates on a B2B SaaS model targeting service-based enterprises, particularly in home services, automotive, and healthcare sectors.</li></ul>

Netic raised a $23M Series B in November 2025 led by Founders Fund.Netic operates as a complete AI growth engine built around three integrated modules that map to the customer lifecycle for service-based enterprises.Netic operates on a B2B SaaS model targeting service-based enterprises, particularly in home services, automotive, and healthcare sectors.

<ul><li>ServiceTitan hit $772M in implied annual recurring revenue (ARR) in 2024, growing 24% year-over-year.</li><li>The company maintains high retention with enterprise customers (>95% gross retention rate) and serves approximately 8,000 active customers across their platform, including major accounts paying over $100K annually who represent more than 50% of total billings.</li><li>ServiceTitan has raised over $4.3B in total funding from prominent investors.</li></ul>

ServiceTitan hit $772M in implied annual recurring revenue (ARR) in 2024, growing 24% year-over-year.The company maintains high retention with enterprise customers (>95% gross retention rate) and serves approximately 8,000 active customers across their platform, including major accounts paying over $100K annually who represent more than 50% of total billings.ServiceTitan has raised over $4.3B in total funding from prominent investors.

<ul><li>ServiceTitan launched in 2012 as vertical software for plumbing, electrical, and HVAC businesses, giving owners a SaaS dashboard master view into their cash flow, scheduling, and marketing performance, along with a mobile app for technicians to access customer information in the field.</li><li>The rising trend of private equity (PE) roll-ups in the trades has been a big tailwind—total buyout deal value in the U.S. grew from ~$200B in 2020 to $600B in 2021—as new PE owners look for tech to optimize their operations and get end-to-end metrics across all of their holdings.</li><li>Sacra estimates that ServiceTitan did $577M in revenue in 2023, up 25% from $460M in 2022, with card payments and upsells by field techs via their Square-like mobile app as their fastest-growing source of revenue.</li></ul>

ServiceTitan launched in 2012 as vertical software for plumbing, electrical, and HVAC businesses, giving owners a SaaS dashboard master view into their cash flow, scheduling, and marketing performance, along with a mobile app for technicians to access customer information in the field.The rising trend of private equity (PE) roll-ups in the trades has been a big tailwind—total buyout deal value in the U.S. grew from ~$200B in 2020 to $600B in 2021—as new PE owners look for tech to optimize their operations and get end-to-end metrics across all of their holdings.Sacra estimates that ServiceTitan did $577M in revenue in 2023, up 25% from $460M in 2022, with card payments and upsells by field techs via their Square-like mobile app as their fastest-growing source of revenue.

ServiceTitan: The $577M/year Vertical SaaS For Your Lawn

<ul><li>The residential side was actually pretty busy during pandemic whereas the commercial side was significantly down during that first year.</li><li>We&#39;re already building features comparable to those of ServiceTitan, and we get requests all the time from service providers who want to use OpenWrench to manage their business.</li><li>The first thing they want is to improve the profitability of the business by creating a more efficient business process.</li></ul>

The residential side was actually pretty busy during pandemic whereas the commercial side was significantly down during that first year.We&#39;re already building features comparable to those of ServiceTitan, and we get requests all the time from service providers who want to use OpenWrench to manage their business.The first thing they want is to improve the profitability of the business by creating a more efficient business process.

Matt Velker, CEO Of OpenWrench, On The Taxonomy Of The Maintenance Services SaaS Space

Canada

CRM software for home service SMBs to manage scheduling, invoicing, and client communication

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Jobber (JOBBER CA)

Primer: Jobber - 18 May 2026

CRM software for home service SMBs to manage scheduling, invoicing, and client communication

Sacra

Primer: Netic - 17 Nov 2025

AI-powered platform for automating client outreach and sales operations in industries like home services, automotive, and healthcare

Sacra

Primer: ServiceTitan - 17 Nov 2025

Software suite for residential contractors to manage jobs, payments, and field operations

Sacra

ServiceTitan: The $577M/year Vertical SaaS For Your Lawn

TL;DR: Riding on the wave of COVID digital transformation and private equity roll-ups of trade businesses, ServiceTitan hit $577M in revenue in...

Sacra

Matt Velker, CEO Of OpenWrench, On The Taxonomy Of The Maintenance Services SaaS Space

Can you talk a bit about the segments and categories in this space...

Sacra

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