Lalithaa Jewellery Mart Limited manufactures, sells, and trades gold, diamond-studded, platinum, and silver jewellery and articles under the "Lalithaa" brand, with the majority of its revenue derived from gold jewellery sales. The company primarily caters to mass-market and value-conscious customers across South India, operating a network of stores across various states. It was founded in 1985 and is headquartered in Chennai, Tamil Nadu, India.