Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Litmus today is at about $45M annual recurring revenue (ARR), growing about 15% year-over-year.</li><li>Validity acquired Litmus on April 10, 2025; no financial terms were disclosed.</li><li>Litmus has raised a total of $79M across two funding rounds.</li></ul>

Litmus today is at about $45M annual recurring revenue (ARR), growing about 15% year-over-year.Validity acquired Litmus on April 10, 2025; no financial terms were disclosed.Litmus has raised a total of $79M across two funding rounds.

<ul><li>Sacra estimates that Customer.io hit $100M in annual recurring revenue (ARR) in September 2025, up 37% year-over-year and up from $78M at the end of 2024.</li><li>Customer.io has historically been highly capital efficient, getting to $30M ARR in 2021 on less than $4M raised.</li><li>Today, Customer.io is putting itself in competition with a wider array of companies, including Twilio and Litmus, as it moves towards becoming a multi-product, platform company.</li></ul>

Sacra estimates that Customer.io hit $100M in annual recurring revenue (ARR) in September 2025, up 37% year-over-year and up from $78M at the end of 2024.Customer.io has historically been highly capital efficient, getting to $30M ARR in 2021 on less than $4M raised.Today, Customer.io is putting itself in competition with a wider array of companies, including Twilio and Litmus, as it moves towards becoming a multi-product, platform company.

<ul><li>Parcel has always been an email developer-first product.</li><li>The best way you support developers is by getting marketers off their back.</li><li>The big problems to solve are around streamlining message communication, making every message on brand, and improving communication between companies and their customers.</li></ul>

Parcel has always been an email developer-first product.The best way you support developers is by getting marketers off their back.The big problems to solve are around streamlining message communication, making every message on brand, and improving communication between companies and their customers.

Avi Goldman, Founder Of Parcel, On The Email Developer Experience

<ul><li>We talked to Sean to learn more about the email development workflow at SaaS companies like Zapier and what tools they find essential for shipping daily product, market and transactional emails.</li><li>We ran into a couple of instances where version control became an issue.</li><li>The team&#39;s fine with code, but just for a UI, I could see a component becoming almost with dropdown stuff, the different parameters of whether it&#39;s new.</li></ul>

We talked to Sean to learn more about the email development workflow at SaaS companies like Zapier and what tools they find essential for shipping daily product, market and transactional emails.We ran into a couple of instances where version control became an issue.The team&#39;s fine with code, but just for a UI, I could see a component becoming almost with dropdown stuff, the different parameters of whether it&#39;s new.

Sean Kennedy, Senior Marketing Ops Analyst At Zapier, On His Email Development Workflow

<ul><li>Yeah, sure. My name is Courtney, I&#39;ve been at Figma now for two and a half years, and the group that I sit on within the broader marketing team is growth marketing, and then one step below that is the marketing operations team.</li><li>Before we started using Parcel—and when I joined the team—it was just myself and my manager who were working on emails.</li><li>That&#39;s the biggest one and that&#39;s also related to the feedback functionality—I don&#39;t necessarily want to create a new version every time I&#39;m asking for feedback.</li></ul>

Yeah, sure. My name is Courtney, I&#39;ve been at Figma now for two and a half years, and the group that I sit on within the broader marketing team is growth marketing, and then one step below that is the marketing operations team.Before we started using Parcel—and when I joined the team—it was just myself and my manager who were working on emails.That&#39;s the biggest one and that&#39;s also related to the feedback functionality—I don&#39;t necessarily want to create a new version every time I&#39;m asking for feedback.

Courtney Scharff, Manager Of Marketing Ops At Figma, On Figma's Marketing Operations Stack

United States

Tool for testing and previewing email HTML across clients like Outlook and Gmail

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Litmus (LITMUS US)

Primer: Litmus - 27 Feb 2026

Tool for testing and previewing email HTML across clients like Outlook and Gmail

Sacra

Primer: Customer.io - 26 Oct 2025

Messaging automation software for developers to send behavior-based emails, SMS, and push notifications

Sacra

Avi Goldman, Founder Of Parcel, On The Email Developer Experience

How did you come to start Parcel...

Sacra

Sean Kennedy, Senior Marketing Ops Analyst At Zapier, On His Email Development Workflow

Can you talk about what your role is at Zapier and how Parcel fits into your workflow...

Sacra

Courtney Scharff, Manager Of Marketing Ops At Figma, On Figma's Marketing Operations Stack

It'd be good to start with just a little context on you and your role at Figma...

Sacra

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