Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Promoted.ai is not about enabling ads per se, although you support ads rollouts.</li><li>The proof is in the numbers—run an A/B test and see if revenue goes up in the treatment vs. control group.</li><li>It&#39;s not about chasing shiny objects, it&#39;s about using data and technology in a disciplined way to create more value for your ecosystem.</li></ul>

Promoted.ai is not about enabling ads per se, although you support ads rollouts.The proof is in the numbers—run an A/B test and see if revenue goes up in the treatment vs. control group.It&#39;s not about chasing shiny objects, it&#39;s about using data and technology in a disciplined way to create more value for your ecosystem.

Andrew Yates, CEO Of Promoted.Ai, On When Marketplaces Should Layer On Ads

<ul><li>Sacra estimates that Swappie hit $213M in revenue in 2023, with growth plateauing amid longer phone replacement cycles and tightening inventory.</li><li>After doubling from $102M to $202M in revenue in 2021, growth has plateaued amid industry headwinds including longer smartphone refresh cycles (now 40 months), increased device durability, and tightening refurbished inventory supply, with Swappie flat at $213M in revenue at the end of 2023.</li><li>With 43% of European consumers owning secondhand phones, Swappie has focused on owning the refurbished iPhone category across the continent, expanding from Finland, Sweden, Denmark and Italy to 17 countries across Europe as of 2024.</li></ul>

Sacra estimates that Swappie hit $213M in revenue in 2023, with growth plateauing amid longer phone replacement cycles and tightening inventory.After doubling from $102M to $202M in revenue in 2021, growth has plateaued amid industry headwinds including longer smartphone refresh cycles (now 40 months), increased device durability, and tightening refurbished inventory supply, with Swappie flat at $213M in revenue at the end of 2023.With 43% of European consumers owning secondhand phones, Swappie has focused on owning the refurbished iPhone category across the continent, expanding from Finland, Sweden, Denmark and Italy to 17 countries across Europe as of 2024.

<ul><li>We talked with Andrew because Promoted.ai sits at the middle of two major trends: (1) the rise of vertical marketplaces serving unique supply and demand, and (2) the decline in the performance of social media marketing.</li><li>Then, of course, COVID took off, and this trend became accelerated.</li><li>Our vision is to match the demand with supply of attention and do it in a way that people love.</li></ul>

We talked with Andrew because Promoted.ai sits at the middle of two major trends: (1) the rise of vertical marketplaces serving unique supply and demand, and (2) the decline in the performance of social media marketing.Then, of course, COVID took off, and this trend became accelerated.Our vision is to match the demand with supply of attention and do it in a way that people love.

Andrew Yates, CEO Of Promoted.Ai, On Driving Marketplace ARPU With Personalization

France

Software for retailers to launch and monetize third-party online marketplaces

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Mirakl (MIRAKL FR)

Andrew Yates, CEO Of Promoted.Ai, On When Marketplaces Should Layer On Ads

Sacra interview with Andrew Yates, the CEO and co-founder of Promoted.ai.

Sacra

Swappie At $213M Revenue

TL;DR: Smartphones are the biggest category of refurbished electronics, and 62% of all refurbished smartphones are iPhones, creating the...

Sacra

Andrew Yates, CEO Of Promoted.Ai, On Driving Marketplace ARPU With Personalization

Sacra interview with Andrew Yates, the CEO and co-founder of Promoted.ai.

Sacra

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