Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>In November, Intuit announced it was shutting down Mint—one of the first and most popular personal finance apps with 25M registered accounts—resulting in a massive migration of users into personal finance startups.</li><li>Modern personal finance apps are increasingly building multi-sided, networked products, capturing users and financial planners & advisors onto one platform, reminiscent to how Carta brought founders, VCs and lawyers into one system of record for cap tables.</li><li>The original personal finance dashboard, Mint.com’s relatively meager ARPU of $2-$3 proved “they had the wrong business model”, said ex-Mint.com product manager and Monarch Money CEO Val Agostino—giving the product away for free and monetizing off referrals.</li></ul>

In November, Intuit announced it was shutting down Mint—one of the first and most popular personal finance apps with 25M registered accounts—resulting in a massive migration of users into personal finance startups.Modern personal finance apps are increasingly building multi-sided, networked products, capturing users and financial planners & advisors onto one platform, reminiscent to how Carta brought founders, VCs and lawyers into one system of record for cap tables.The original personal finance dashboard, Mint.com’s relatively meager ARPU of $2-$3 proved “they had the wrong business model”, said ex-Mint.com product manager and Monarch Money CEO Val Agostino—giving the product away for free and monetizing off referrals.

United States

Personal finance tool for budgeting, planning, and account aggregation with subscription-based pricing

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Monarch Money (MONEY US)

Why Mint.Com Failed

In November, Intuit announced it was shutting down Mint—one of the first and most popular personal finance apps with 25M registered...

Sacra

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