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<ul>
  <li>MyDeal.com.au is an online retail marketplace focused on home and lifestyle goods, operating primarily in Australia. It was founded in 2011 by Sean Senvirtne.</li>
  <li>In September 2022, Woolworths Group acquired an 80.2% stake in MyDeal for a cash consideration of $1.05 per share, valuing the company at an enterprise value of approximately $243 million. Following the acquisition, MyDeal was delisted from the Australian Securities Exchange (ASX) on September 26, 2022.</li>
  <li>Despite the acquisition and integration efforts, including leveraging Woolworths' capabilities, MyDeal continued to face profitability challenges amidst intense competition. In June 2025, Woolworths Group announced its decision to close the MyDeal website and platform by September 30, 2025, and absorb its technology and seller relationships into other group marketplaces like BIG W Market and Everyday Market.</li>
</ul><p><em>This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.</em></p>


  MyDeal.com.au is an online retail marketplace focused on home and lifestyle goods, operating primarily in Australia. It was founded in 2011 by Sean Senvirtne.
  In September 2022, Woolworths Group acquired an 80.2% stake in MyDeal for a cash consideration of $1.05 per share, valuing the company at an enterprise value of approximately $243 million. Following the acquisition, MyDeal was delisted from the Australian Securities Exchange (ASX) on September 26, 2022.
  Despite the acquisition and integration efforts, including leveraging Woolworths' capabilities, MyDeal continued to face profitability challenges amidst intense competition. In June 2025, Woolworths Group announced its decision to close the MyDeal website and platform by September 30, 2025, and absorb its technology and seller relationships into other group marketplaces like BIG W Market and Everyday Market.
This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.

Primer: MyDeal.com.au Ltd (MYD AU) - Aug 2026

Australia

MyDeal.com.au Pty Ltd operates as an online retail company. The Company offers home and garden, furniture, appliances, electronics, fashion, baby and kids, outdoors, and beauty products. MyDeal.com.au serves customers worldwide.

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Primer: MyDeal.com.au Ltd (MYD AU) - Aug 2026

MyDeal.com.au is an online retail marketplace focused on home and lifestyle goods, operating primarily in Australia. It was founded in 2011 by...

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