Expert on Japan Retail and Consumer Markets, JapanConsuming

Michael Causton

Expert on Japan Retail and Consumer Markets

Real Insight on Japanese Consumer Markets

JapanConsuming

JapanConsuming is a specialist research firm producing intelligence on Japanese retail and consumer markets. Founded in 2000, JapanConsuming has become the leading provider of insights on Japanese retailers and consumer trends to retailers, brands, government agencies and investors. As well as a highly regarded monthly report on the market, JapanConsuming produces in-depth reports on retail sectors, seminars on key trends and telephone consulting to investors on trends and retailers.

JapanConsuming was founded by Michael Causton and Roy Larke. 

Thematic (Sector/Industry)

Most apparel firms and retailers suffered plummeting sales in March and expect a further wrenching in April.The only retailers to post higher sales were <a href="https://www.smartkarma.com/entities/workman-co-ltd" target="_blank" data-smartkarma-citation="entities:8467:1" rel="noopener">Workman Co Ltd (7564 JP)</a> and <a href="https://www.smartkarma.com/entities/nishimatsuya-chain-co-ltd" target="_blank" data-smartkarma-citation="entities:13375:1" rel="noopener">Nishimatsuya Chain (7545 JP).</a> The only good news is that many saw online sales surge as consumers switched to mobile purchases. While this wasn’t enough to offset lost sales in stores, it will catalyse the shift to online.

Most apparel firms and retailers suffered plummeting sales in March and expect a further wrenching in April.The only retailers to post higher sales were Workman Co Ltd (7564 JP) and Nishimatsuya Chain (7545 JP). The only good news is that many saw online sales surge as consumers switched to mobile purchases. While this wasn’t enough to offset lost sales in stores, it will catalyse the shift to online.

90% of Japanese Listed Apparel Firms Down but E-Commerce Powers Ahead

'Quantamental' Japan Specialist, LightStream Research

Campbell Gunn

'Quantamental' Japan Specialist

Long-Short Analysis on Japan, Asia and the World

LightStream Research

LightStream conducts quantitatively rigorous and data-driven analysis with a focus on Japan and Asia.

We consistently cover the Tech, Consumer and Industrial sectors, and provide ECM and Events coverage more broadly.

We supplement traditional qualitative insights from company relationships with a robust quantitative foundation that examines as much historical data as is available.
We further refine the accuracy of our insights and calls through the use of alternative data to flesh out current trends, and through a valuation framework that emphasises non-superficial peer group selection and a proper attempt to understand the metrics and changes that have driven security valuations in the past.

<figure class="editor-figure mceNonEditable"><img src="https://static-prod.smartkarma.com/images/media/000/126/005/original/2020-04-02_06-04-47.png?1585775193" class="editor-image img-responsive" data-smartkarma-image-id="126005"></figure><div class="content-caption">Source • Japan Analytics</div>WEDNESDAY 1ST APRIL - The fallout in the financial Sectors continued on Wednesday with <a href="https://www.smartkarma.com/entities/dai-ichi-life-insurance" target="_blank" data-smartkarma-citation="entities:1109:1" rel="noopener">Dai Ichi Life Insurance (8750 JP)</a>halving its Ordinary Profit forecast and almost dipping into a net loss. The ¥209 billon worth of revisions relates to market value adjustments at Frontier Life and a decline in the share price of equity affiliate <a href="https://www.smartkarma.com/entities/janus-henderson-group-plc" target="_blank" data-smartkarma-citation="entities:26077:1" rel="noopener">Janus Henderson (JHG US)</a>. The dividend remains unchanged. Of the sixteen revisions and five results announced, our positive/negative scoring ratio was 4:10 for revisions and 2:3 for results.<figure class="editor-figure mceNonEditable"><img src="https://static-prod.smartkarma.com/images/media/000/126/006/original/File%202020-04-01%2020%2015%2017.jpeg?1585775842" class="editor-image img-responsive" data-smartkarma-image-id="126006"></figure><div class="content-caption">Source • NHK</div>MASKING THE PROBLEM - Despite calls from medical experts and widespread rumours of stricter measures, the Abe Government has limited its response to extending school closures for another month and sending every household two washable cloth masks. Mask wearing and social distancing are suddenly now rife in political circles. Unfortunately, so are some xenophobic comments. In a similar vein, <a href="https://www.smartkarma.com/entities/japan-post-holdings-co-ltd" target="_blank" data-smartkarma-citation="entities:359:1" rel="noopener">Japan Post (6178 JP)</a>  has stopped receiving airmail to be sent to 126 countries and any mail to a further 27.<figure class="editor-figure mceNonEditable"><img src="https://static-prod.smartkarma.com/images/media/000/126/023/original/2020-04-02_07-13-19.png?1585779225" class="editor-image img-responsive" data-smartkarma-image-id="126023"></figure><div class="content-caption">Source • Japan Analytics</div>MARKETS - The BoJ's market intervention was only half that of the previous four, however, was still over 4% of TOPIX Value Traded.  We continue to recommend hitting their bid and waiting for the absolute value opportunity.

Source • Japan AnalyticsWEDNESDAY 1ST APRIL - The fallout in the financial Sectors continued on Wednesday with Dai Ichi Life Insurance (8750 JP)halving its Ordinary Profit forecast and almost dipping into a net loss. The ¥209 billon worth of revisions relates to market value adjustments at Frontier Life and a decline in the share price of equity affiliate Janus Henderson (JHG US). The dividend remains unchanged. Of the sixteen revisions and five results announced, our positive/negative scoring ratio was 4:10 for revisions and 2:3 for results.Source • NHKMASKING THE PROBLEM - Despite calls from medical experts and widespread rumours of stricter measures, the Abe Government has limited its response to extending school closures for another month and sending every household two washable cloth masks. Mask wearing and social distancing are suddenly now rife in political circles. Unfortunately, so are some xenophobic comments. In a similar vein, Japan Post (6178 JP)  has stopped receiving airmail to be sent to 126 countries and any mail to a further 27.Source • Japan AnalyticsMARKETS - The BoJ's market intervention was only half that of the previous four, however, was still over 4% of TOPIX Value Traded.  We continue to recommend hitting their bid and waiting for the absolute value opportunity.

🇯🇵 JAPAN • Revisions & Results Update 1st April - Masking the Problem

The apparel and fashion market contracted slightly last year and no single format was immune to the tougher trading environment – even the online channel.
The large store formats suffered the worst but a number of major specialty chains also posted lower sales. In e-commerce, even <a href="https://www.smartkarma.com/entities/zozo-inc" target="_blank" data-smartkarma-citation="entities:18379:1" rel="noopener">ZOZO Inc (3092 JP)</a> suffered its lowest sales growth in several years.
The reasons are clear: consumption of apparel fell again last year while other categories like home interiors, food and communications rose.
At the same time, the leading specialty retailers face saturation in some product categories and territories. As a result, e-commerce share continues to grow as does that of the biggest firms – the top 10 apparel retailers saw their share increase 3 points in a year to 30%.
This is Part I of a 2-part review of Japan's apparel and fashion markets. <a href="https://www.smartkarma.com/insights/winners-losers-and-key-business-trends-in-japanese-fashion-retailing-2018-19" target="_blank" rel="noopener">Part II of our review is here</a> and has profiles of the winners in 2018-19 and key trends impacting performance now and going forward.

The apparel and fashion market contracted slightly last year and no single format was immune to the tougher trading environment – even the online channel.
The large store formats suffered the worst but a number of major specialty chains also posted lower sales. In e-commerce, even ZOZO Inc (3092 JP) suffered its lowest sales growth in several years.
The reasons are clear: consumption of apparel fell again last year while other categories like home interiors, food and communications rose.
At the same time, the leading specialty retailers face saturation in some product categories and territories. As a result, e-commerce share continues to grow as does that of the biggest firms – the top 10 apparel retailers saw their share increase 3 points in a year to 30%.
This is Part I of a 2-part review of Japan's apparel and fashion markets. Part II of our review is here and has profiles of the winners in 2018-19 and key trends impacting performance now and going forward.

Japan Fashion Market Review 2019 Part I: A Stable Market but Tougher Trading All Round

The shopping centre market expanded in FY2017-18, increasing sales by 2.3% despite jittery consumers. More investment in upgrading malls (both better tenant mix and new entertainment facilities), the boost from inbound tourists, and higher food prices all helped. 2017-18 was the year of the outlet mall, the source of most of the growth among top shopping centres.
While sales rose, benefiting both tenants and developers, investment has fallen sharply recently, and 2018 saw the lowest number of new malls in years, and the number will continue to fall.
Depopulation, lower sales densities, retailers’ reluctance to open more stores, and the high cost of construction are all giving developers cold feet, as is the quandary of e-commerce competition.
These trends are impacting some retailers, particularly the more traditional wholesaler-dependent retailers such as <a href="https://www.smartkarma.com/entities/16044" target="_blank" data-smartkarma-citation="entities:16044:1">Right On (7445 JP)</a>, <a href="https://www.smartkarma.com/entities/15421" target="_blank" data-smartkarma-citation="entities:15421:1">Mac House (7603 JP)</a>, <a href="https://www.smartkarma.com/entities/13375" target="_blank" data-smartkarma-citation="entities:13375:1">Nishimatsuya Chain (7545 JP)</a>, and, more recently, even <a href="https://www.smartkarma.com/entities/15213" target="_blank" data-smartkarma-citation="entities:15213:1">Shimamura (8227 JP)</a>.
Nevertheless, the outlook for shopping centres (SCs) in Japan is rosier than for the US in some respects. While analysts have suggested a 25% cull of SCs stateside, Japan has one SC per 390,000 people compared to one per 70,000 in the US. Japan may have witnessed an expansion of SC sales space of 1.64 times since 2000 but it remains significantly less developed suggesting that, despite depopulation, the better malls and developers will continue to trade strongly for as long as visiting the mall remains a staple Japanese leisure activity.

The shopping centre market expanded in FY2017-18, increasing sales by 2.3% despite jittery consumers. More investment in upgrading malls (both better tenant mix and new entertainment facilities), the boost from inbound tourists, and higher food prices all helped. 2017-18 was the year of the outlet mall, the source of most of the growth among top shopping centres.
While sales rose, benefiting both tenants and developers, investment has fallen sharply recently, and 2018 saw the lowest number of new malls in years, and the number will continue to fall.
Depopulation, lower sales densities, retailers’ reluctance to open more stores, and the high cost of construction are all giving developers cold feet, as is the quandary of e-commerce competition.
These trends are impacting some retailers, particularly the more traditional wholesaler-dependent retailers such as Right On (7445 JP), Mac House (7603 JP), Nishimatsuya Chain (7545 JP), and, more recently, even Shimamura (8227 JP).
Nevertheless, the outlook for shopping centres (SCs) in Japan is rosier than for the US in some respects. While analysts have suggested a 25% cull of SCs stateside, Japan has one SC per 390,000 people compared to one per 70,000 in the US. Japan may have witnessed an expansion of SC sales space of 1.64 times since 2000 but it remains significantly less developed suggesting that, despite depopulation, the better malls and developers will continue to trade strongly for as long as visiting the mall remains a staple Japanese leisure activity.

Japan Shopping Centres 2017-18: Sales Rise as Mall Development Slows Sharply

Fashion retailers had a much better year in 2017-18 as the apparel and accessories market expanded 2.2% after two years of market contraction.
Recent growth has mostly benefited the speciality store and online sectors, but last year department stores also improved, and even the odd GMS chain enjoyed the balmier climate.
As a result, department store market share among the top 100 apparel retailers – which account for 70% of the market – rose for the first time in 15 years.
The market share of the top 100 fell due to better sales at small retailers and independents.
Trading is still tough, however, and retailers are cautious about consumer sentiment going forward.
The winners though are clear to see, with companies like <a href="https://www.smartkarma.com/entities/2765" target="_blank" data-smartkarma-citation="entities:2765:1">Ryohin Keikaku (7453 JP)</a>, <a href="https://www.smartkarma.com/entities/23991" target="_blank" data-smartkarma-citation="entities:23991:1">Tokyo Base (3415 JP)</a>, Mash Holdings and <a href="https://www.smartkarma.com/entities/18379" target="_blank" data-smartkarma-citation="entities:18379:1">ZOZO Inc (3092 JP)</a> pushing well ahead of the sector year after year.
The following is a comprehensive review of the Japanese apparel/fashion market in FY2017, and the winners within it.

Fashion retailers had a much better year in 2017-18 as the apparel and accessories market expanded 2.2% after two years of market contraction.
Recent growth has mostly benefited the speciality store and online sectors, but last year department stores also improved, and even the odd GMS chain enjoyed the balmier climate.
As a result, department store market share among the top 100 apparel retailers – which account for 70% of the market – rose for the first time in 15 years.
The market share of the top 100 fell due to better sales at small retailers and independents.
Trading is still tough, however, and retailers are cautious about consumer sentiment going forward.
The winners though are clear to see, with companies like Ryohin Keikaku (7453 JP), Tokyo Base (3415 JP), Mash Holdings and ZOZO Inc (3092 JP) pushing well ahead of the sector year after year.
The following is a comprehensive review of the Japanese apparel/fashion market in FY2017, and the winners within it.

The Winners in Japanese Fashion Retailing

Japan

NISHIMATSUYA CHAIN Co., Ltd., a specialty retailer, sells mainly clothes for infants and children, and also women and men.  The Company also sells maternity clothes and new born baby goods.

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Nishimatsuya Chain (7545 JP)

90% of Japanese Listed Apparel Firms Down but E-Commerce Powers Ahead

Most apparel firms and retailers suffered plummeting sales in March and expect a further wrenching in April.The only retailers to post higher sales...

Michael Causton

🇯🇵 JAPAN • Revisions & Results Update 1st April - Masking the Problem

WEDNESDAY 1ST APRIL - The fallout in the financial Sectors continued on Wednesday with Dai Ichi Life Insurance (8750 JP)halving its Ordinary Profit...

Campbell Gunn

Japan Fashion Market Review 2019 Part I: A Stable Market but Tougher Trading All Round

The apparel and fashion market contracted slightly last year and no single format was immune to the tougher trading environment – even the online...

Michael Causton

Japan Shopping Centres 2017-18: Sales Rise as Mall Development Slows Sharply

The shopping centre market expanded in FY2017-18, increasing sales by 2.3% despite jittery consumers. More investment in upgrading malls (both...

Michael Causton

The Winners in Japanese Fashion Retailing

Fashion retailers had a much better year in 2017-18 as the apparel and accessories market expanded 2.2% after two years of market...

Michael Causton

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)