Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Link-in-bio companies like Linktree and Beacons reinvented About.me for Gen Z as a website generator that lets you route traffic from super-platforms like Instagram and TikTok to your content and sources of income.</li><li>Linktree ended 2021 with 24M users and $26M ARR—today, they’re at around $33M ARR with ~31M users, growing 29% YoY.</li><li>Link-in-bio sits at the strategic position where creators route traffic off platform onto an owned property which gives it the opportunity to capture traffic, de-anonymize traffic and monetize traffic.</li></ul>

Link-in-bio companies like Linktree and Beacons reinvented About.me for Gen Z as a website generator that lets you route traffic from super-platforms like Instagram and TikTok to your content and sources of income.Linktree ended 2021 with 24M users and $26M ARR—today, they’re at around $33M ARR with ~31M users, growing 29% YoY.Link-in-bio sits at the strategic position where creators route traffic off platform onto an owned property which gives it the opportunity to capture traffic, de-anonymize traffic and monetize traffic.

Linktree: The $33M ARR About.Me For Gen Z

<ul><li>Many link-in-bio companies do seem to be going in this direction, which is definitely more valuable for creators than just routing traffic.</li><li>We are already de-anonymizing traffic for creators through helping them collect data on their audience with our link-in-bio product, and we’ll continue to invest in this area.</li><li>We think it makes more sense to continue focusing on creators and trying to build more products for them.</li></ul>

Many link-in-bio companies do seem to be going in this direction, which is definitely more valuable for creators than just routing traffic.We are already de-anonymizing traffic for creators through helping them collect data on their audience with our link-in-bio product, and we’ll continue to invest in this area.We think it makes more sense to continue focusing on creators and trying to build more products for them.

Neal Jean, CEO Of Beacons, On Building Vertical SaaS For Creators

SPAC Deep Dive, subSPAC

subSPAC

SPAC Deep Dive

Each week we’ll identify and break down for you SPACs that are capturing market share and making an impact.

Equity Bottom-Up

<ul><li>Reports emerged in the past week that social media &amp; content creation platform OnlyFans was holding talks with prospective SPACs for a potential deal.</li><li>Despite numerous attempts at fundraising in the past, investors remain skeptical about the adult-oriented nature of the content shared on the platform</li><li>The company is in a delicate position, needing banks &amp; payment providers to process payments while relying on explicit content to drive future avenues of growth</li></ul>

Reports emerged in the past week that social media &amp; content creation platform OnlyFans was holding talks with prospective SPACs for a potential deal.Despite numerous attempts at fundraising in the past, investors remain skeptical about the adult-oriented nature of the content shared on the platformThe company is in a delicate position, needing banks &amp; payment providers to process payments while relying on explicit content to drive future avenues of growth

OnlyFans is Stuck Between a Rock and a Hard Place

<ul><li>Beacons has grown extremely quickly to $3.7k MRR at a rate of 209% month over month for the last 3 months.</li><li>It’s still early days for the multi-SKU creator era, but the rapid growth of this ecosystem and Beacons particularly—especially over the last year—suggests that the trend we’re seeing of people striking out on their own to become not just another freelancer but a full-fledged “business of 1” is only going to become more and more popular.</li><li>Beacons, today, is one of a handful of businesses in the creator economy fighting for the opportunity to reshape that relationship—to change how consumers connect with creators, and in so doing, craft a better experience for the former and a more sustainable future for the latter.</li></ul>

Beacons has grown extremely quickly to $3.7k MRR at a rate of 209% month over month for the last 3 months.It’s still early days for the multi-SKU creator era, but the rapid growth of this ecosystem and Beacons particularly—especially over the last year—suggests that the trend we’re seeing of people striking out on their own to become not just another freelancer but a full-fledged “business of 1” is only going to become more and more popular.Beacons, today, is one of a handful of businesses in the creator economy fighting for the opportunity to reshape that relationship—to change how consumers connect with creators, and in so doing, craft a better experience for the former and a more sustainable future for the latter.

Beacons: The Storefront For The Multi-SKU Creator That's Growing 3X Monthly

United Kingdom

OnlyFans Ltd provides software solutions. The Company offers social platform revolutionizing creator and fan connections. OnlyFans serves customers in the United Kingdom and Poland.

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OnlyFans (1896456D LN)

Linktree: The $33M ARR About.Me For Gen Z

Link-in-bio companies found initial product-market fit as a demilitarized zone (DMZ) that created a buffer between authoritarian, puritanical...

Sacra

Neal Jean, CEO Of Beacons, On Building Vertical SaaS For Creators

Sacra interview with Neal Jean, CEO and co-founder of Beacons.

Sacra

OnlyFans is Stuck Between a Rock and a Hard Place

Reports emerged in the past week that social media & content creation platform OnlyFans was holding talks with prospective SPACs for a potential deal.

subSPAC

Beacons: The Storefront For The Multi-SKU Creator That's Growing 3X Monthly

Beacons is a link-in-bio product doing $3.7k MRR and growing 290% monthly that's going after incumbent Linktree. High 16-18% churn is offset by 90%...

Sacra

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