Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that Loom hit $50M annual recurring revenue (ARR) in October 2023.</li><li>Atlassian acquired Loom for approximately $975 million in October 2023, representing an exit multiple of roughly 19x ARR at the time.</li><li>Loom serves over 25 million registered users globally, with an estimated 200,000–350,000 paying business customers.</li></ul>

Sacra estimates that Loom hit $50M annual recurring revenue (ARR) in October 2023.Atlassian acquired Loom for approximately $975 million in October 2023, representing an exit multiple of roughly 19x ARR at the time.Loom serves over 25 million registered users globally, with an estimated 200,000–350,000 paying business customers.

<ul><li>Sacra estimates that Otter.ai generated $100 million in annual recurring revenue (ARR) in March 2025, up from $81M ARR at the end of 2024.</li><li>Otter has cultivated a sizable user base of over 25 million as of 2025, with an estimated 14 million users in 2023.</li><li>Otter&#39;s primary growth mechanism leverages what could be called the &quot;bot-in-meeting effect&quot; – each time an Otter bot joins a meeting, it generates approximately 7.5 new social interactions with participants who haven&#39;t seen the technology before.</li></ul>

Sacra estimates that Otter.ai generated $100 million in annual recurring revenue (ARR) in March 2025, up from $81M ARR at the end of 2024.Otter has cultivated a sizable user base of over 25 million as of 2025, with an estimated 14 million users in 2023.Otter&#39;s primary growth mechanism leverages what could be called the &quot;bot-in-meeting effect&quot; – each time an Otter bot joins a meeting, it generates approximately 7.5 new social interactions with participants who haven&#39;t seen the technology before.

<ul><li>Sacra estimates Otter crossed $100M ARR in March 2025, up from $81M at the end of 2024.</li><li>With AI enabling Otter customers to do more with transcripts like create and assign todos, chat with them, and get call coaching and sales insights, Sacra estimates that Otter crossed $100M in annual recurring revenue (ARR) at the end of March 2025, up from $81M ARR at the end of 2024.</li><li>As transcription has been commoditized, meeting recording has become highly competitive between other horizontal bots like Fireflies ($19M raised, Lightspeed), sales/success-focused notetakers like Grain ($51M raised, Tiger Global), AI-native agents like Granola ($24M raised, Spark Capital), and vertical SaaS tools like HubSpot (NYSE: HUBS) and Apollo ($134M ARR) embedding call recording as a monetization lever.</li></ul>

Sacra estimates Otter crossed $100M ARR in March 2025, up from $81M at the end of 2024.With AI enabling Otter customers to do more with transcripts like create and assign todos, chat with them, and get call coaching and sales insights, Sacra estimates that Otter crossed $100M in annual recurring revenue (ARR) at the end of March 2025, up from $81M ARR at the end of 2024.As transcription has been commoditized, meeting recording has become highly competitive between other horizontal bots like Fireflies ($19M raised, Lightspeed), sales/success-focused notetakers like Grain ($51M raised, Tiger Global), AI-native agents like Granola ($24M raised, Spark Capital), and vertical SaaS tools like HubSpot (NYSE: HUBS) and Apollo ($134M ARR) embedding call recording as a monetization lever.

United States

AI-powered transcription service for converting spoken language into written text in real-time

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Otter (OTTER US)

Primer: Loom - 15 Dec 2025

Video messaging tool for recording, editing, and sharing screen and camera content

Sacra

Primer: Otter - 10 Oct 2025

AI-powered transcription service for converting spoken language into written text in real-time

Sacra

Otter At $100M ARR

TL;DR: As COVID turned every meeting into a Zoom call, Otter’s automatic transcription meeting bots became ever-present, driving a viral growth...

Sacra

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