Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>OnlyFans’ 100x growth from $56M gross revenue in 2019 to $5.6B in 2022 gave rise to a wave of companies counter-positioned as safe-for-work (SFW) creator storefronts like Stan and Fanhouse (both founded in 2020).</li><li>Passes launched as a “soft R”, banning nudity but allowing creators like Instagram fitness influencer Michela Arbocco and chess personality Andrea Botez to sell membership access to risque thirst traps, live streams with implied nudity, and direct messaging.</li><li>Sacra estimates that Passes is closing in on a $10M net revenue run rate within 14 months of launch, with $95M in GMV and an average revenue per creator (ARPC) of $6,666 across 900 creators.</li></ul>

OnlyFans’ 100x growth from $56M gross revenue in 2019 to $5.6B in 2022 gave rise to a wave of companies counter-positioned as safe-for-work (SFW) creator storefronts like Stan and Fanhouse (both founded in 2020).Passes launched as a “soft R”, banning nudity but allowing creators like Instagram fitness influencer Michela Arbocco and chess personality Andrea Botez to sell membership access to risque thirst traps, live streams with implied nudity, and direct messaging.Sacra estimates that Passes is closing in on a $10M net revenue run rate within 14 months of launch, with $95M in GMV and an average revenue per creator (ARPC) of $6,666 across 900 creators.

Passes: The $9.5M/year Softcore OnlyFans Growing 1166% year-over-year

United States

Marketplace for creators to sell risqué content, livestreams, and direct messages without nudity

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Passes (PASSES US)

Passes: The $9.5M/year Softcore OnlyFans Growing 1166% year-over-year

TL;DR: Passes, founded by departed Scale AI co-founder Lucy Guo, is closing in on a $10M net revenue run rate as the safe-for-work version...

Sacra

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