Research from Water Tower Research, Water Tower Research

Water Tower Research

Research from Water Tower Research

Water Tower Research is a leading equity research firm that provides research on micro, small and mid cap companies.

Water Tower Research was founded by Wall Street veterans after witnessing a fundamental shift in the investment research industry with the result being a declining knowledge base among investors, a lack of awareness and a shrinking pool of fundamental research being conducted on companies across the small-cap and micro-cap spectrum. The same issues are now increasingly occurring in the mid-cap space. This sea change within the investment community is impacting not only the companies themselves but also current shareholders and potential investors. With significantly less active sell-side sponsorship by Wall Street, a substantial information gap has developed between companies and various constituents in the financial community. The net result is fewer channels for insight and information to flow between companies and investors.

Equity Research Firm

Equity Bottom-Up

<div><ul><li>Perion One sits above fragmented ad tech rather than replacing it. </li><li>Digital advertising is a trillion-dollar-plus market too fragmented to track ROI cleanly.</li><li>Perion One operates above existing buying platforms to help CMOs and CFOs understand yield on media investment. The platform and its Outmax AI agent serve 52 of the Fortune 100.</li></ul></div>

Perion One sits above fragmented ad tech rather than replacing it. Digital advertising is a trillion-dollar-plus market too fragmented to track ROI cleanly.Perion One operates above existing buying platforms to help CMOs and CFOs understand yield on media investment. The platform and its Outmax AI agent serve 52 of the Fortune 100.

WTR Small-Cap Spotlight Recap (PERI): Algo Trading for Ads...

Thematic (Sector/Industry)

<ul><li>The WTR AI Flow Newsletter highlights recent developments in AI and, in the future, will spotlight individual companies and their AI initiatives.</li><li>AI Flood Watch. In this recurring feature, we highlight the latest news items related to AI, classify them as “Rising” (suggesting the AI “flood” is continuing apace) or “Falling” (indicating hiccups on the road to broader AI adoption).</li><li>AI adoption is accelerating into real workflows—but markets are demanding receipts, not just roadmaps.</li></ul>

The WTR AI Flow Newsletter highlights recent developments in AI and, in the future, will spotlight individual companies and their AI initiatives.AI Flood Watch. In this recurring feature, we highlight the latest news items related to AI, classify them as “Rising” (suggesting the AI “flood” is continuing apace) or “Falling” (indicating hiccups on the road to broader AI adoption).AI adoption is accelerating into real workflows—but markets are demanding receipts, not just roadmaps.

AI Flow Newsletter : Monitoring The "Currents" Of AI - 5 February 2026

Israel

Perion Network Ltd. is a digital media company that provides products and services to consumers. The Company's products include an e-mail product, photo sharing products and service that lets customers share digital creations with friends and family in a fun and personal way, and a photo discovery and sharing screensaver & wallpaper product.

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Perion Network (PERI US)

WTR Small-Cap Spotlight Recap (PERI): Algo Trading for Ads...

Perion One operates above existing buying platforms to help CMOs and CFOs understand yield on media investment. The platform and its Outmax AI...

Water Tower Research

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