Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Fivetran ($5.6B) found initial product-market fit as the “Zapier” of ETL, saving data engineers time piping data from SaaS apps into a data warehouse by building and maintaining ~200 connectors for the most popular applications.</li><li>Fivetran made $95M in 2021, growing revenue by $30M after acquiring enterprise competitor HVR to move upmarket—they’re now projected to hit $190M by the end of 2022.</li><li>Today, there’s a growing trend of SaaS companies like Stripe, Salesforce and Customer.io offering native data warehouse integrations that increase retention/activation and revenue (Stripe charges $0.03 per transaction).</li></ul>

Fivetran ($5.6B) found initial product-market fit as the “Zapier” of ETL, saving data engineers time piping data from SaaS apps into a data warehouse by building and maintaining ~200 connectors for the most popular applications.Fivetran made $95M in 2021, growing revenue by $30M after acquiring enterprise competitor HVR to move upmarket—they’re now projected to hit $190M by the end of 2022.Today, there’s a growing trend of SaaS companies like Stripe, Salesforce and Customer.io offering native data warehouse integrations that increase retention/activation and revenue (Stripe charges $0.03 per transaction).

<ul><li>Fivetran beat Airbyte to that by a number of years, and Stitch has been around for a while too.</li><li>The challenge is that it’s really expensive to maintain those connectors to the level of quality that Fivetran does, and so they can charge more, but I'm sure it also costs them a lot more to keep building and maintaining this long list of connectors around the clock all hours of the day.</li><li>I don't see Fivetran going away anytime soon, but I could imagine them getting nervous whenever a SaaS company behind one of their more popular connectors decides to offer a native data warehouse connection and impair that revenue stream.</li></ul>

Fivetran beat Airbyte to that by a number of years, and Stitch has been around for a while too.The challenge is that it’s really expensive to maintain those connectors to the level of quality that Fivetran does, and so they can charge more, but I'm sure it also costs them a lot more to keep building and maintaining this long list of connectors around the clock all hours of the day.I don't see Fivetran going away anytime soon, but I could imagine them getting nervous whenever a SaaS company behind one of their more popular connectors decides to offer a native data warehouse connection and impair that revenue stream.

Conor McCarter, co-founder Of Prequel, On Fivetran's Existential Risk

Canada

Tool for SaaS vendors to build native data warehouse connectors for their customers

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Prequel (PREQUEL CA)

Fivetran: The $200M/yr Zapier Of ETL

Fivetran ($5.6B) has built a ~$190M a year business as the Zapier of ETL, but like Zapier, they face an existential threat as SaaS companies like...

Sacra

Conor McCarter, co-founder Of Prequel, On Fivetran's Existential Risk

Sacra interview with Prequel co-founder Conor McCarter.

Sacra

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