Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Merge found initial traction with B2B SaaS companies struggling to build and maintain integrations.</li><li>Early customers like Ramp used Merge to quickly build HR integrations for their "Ramp for HR" product.</li><li>By October 2022, Merge had grown to 55 employees and raised $75 million in funding, positioning itself as a key player in the B2B integration space.</li></ul>

Merge found initial traction with B2B SaaS companies struggling to build and maintain integrations.Early customers like Ramp used Merge to quickly build HR integrations for their "Ramp for HR" product.By October 2022, Merge had grown to 55 employees and raised $75 million in funding, positioning itself as a key player in the B2B integration space.

<ul><li>Companies like Ramp, Notion and Databricks take outputs from frontier models like OpenAI’s GPT-4 and use them to fine-tune smaller, cheaper and faster open source models like Mistral and Llama 3.1, reducing their costs by 90% for specific, repetitive tasks.</li><li>Fine-tuning platforms like OpenPipe ($6.7M raised), Predibase (Felicis, $28.5M raised) and Airtrain AI (Y Combinator, $3.2M raised) unbundle fine-tuning from the LLMs and rebundle it with MLOps, combining a software development kit (SDK) for collecting prompt-completion pairs with model training, eval, and deployment to launch and rapidly iterate on fine-tuned models.</li><li>We recognized that fine-tuning could greatly enhance capabilities and reliability, but it typically required having a specialist on staff. We realized that if we built the right workflow tool, we could replace that specialist and make it possible for anyone proficient in prompt engineering to successfully build a fine-tuned model.</li></ul>

Companies like Ramp, Notion and Databricks take outputs from frontier models like OpenAI’s GPT-4 and use them to fine-tune smaller, cheaper and faster open source models like Mistral and Llama 3.1, reducing their costs by 90% for specific, repetitive tasks.Fine-tuning platforms like OpenPipe ($6.7M raised), Predibase (Felicis, $28.5M raised) and Airtrain AI (Y Combinator, $3.2M raised) unbundle fine-tuning from the LLMs and rebundle it with MLOps, combining a software development kit (SDK) for collecting prompt-completion pairs with model training, eval, and deployment to launch and rapidly iterate on fine-tuned models.We recognized that fine-tuning could greatly enhance capabilities and reliability, but it typically required having a specialist on staff. We realized that if we built the right workflow tool, we could replace that specialist and make it possible for anyone proficient in prompt engineering to successfully build a fine-tuned model.

Kyle Corbitt, CEO Of OpenPipe, On The Future Of fine-tuning LLMs

<ul><li>1Password hit $265M annual recurring revenue (ARR) in 2023, up 33% year-over-year, as they integrate into enterprise workflows around access management and device security.</li><li>Sacra estimates that 1Password hit $265M ARR at the end of 2023, still growing at 30%+ year-over-year as they've expanded from individuals to families to SMBs to the enterprise.</li><li>In the enterprise, 1Password now competes with Rippling ($350M ARR), which bundles authentication into device management, and Okta, which launched the free Okta Personal into their extended IAM platform.</li></ul>

1Password hit $265M annual recurring revenue (ARR) in 2023, up 33% year-over-year, as they integrate into enterprise workflows around access management and device security.Sacra estimates that 1Password hit $265M ARR at the end of 2023, still growing at 30%+ year-over-year as they've expanded from individuals to families to SMBs to the enterprise.In the enterprise, 1Password now competes with Rippling ($350M ARR), which bundles authentication into device management, and Okta, which launched the free Okta Personal into their extended IAM platform.

<ul><li>Business intelligence (BI) tools like Looker (NASDAQ: GOOG) and Tableau (NYSE: CRM) are where financial analysts create dashboards, formalize their reasoning, and establish a source of truth—but for deeper analysis, analysts revert to Excel.</li><li>Both finance analysts and financial analysis are becoming horizontal across the org, integrating data—not just from QuickBooks and Stripe—but through Salesforce, HubSpot, Amplitude, your production database, and more.</li><li>Modern FP&A tools Equals (Andreessen Horowitz, $22.6M raised), Sigma Computing (Sutter Hill, $652M raised), Runway (Initialized Capital, $33.5M raised) and Causal (Coatue, $26M raised) vertically integrate integrations & the data layer (where you connect live data), spreadsheets (where you analyze the data) and dashboards (where you display the data) into a collaborative finance platform.</li></ul>

Business intelligence (BI) tools like Looker (NASDAQ: GOOG) and Tableau (NYSE: CRM) are where financial analysts create dashboards, formalize their reasoning, and establish a source of truth—but for deeper analysis, analysts revert to Excel.Both finance analysts and financial analysis are becoming horizontal across the org, integrating data—not just from QuickBooks and Stripe—but through Salesforce, HubSpot, Amplitude, your production database, and more.Modern FP&A tools Equals (Andreessen Horowitz, $22.6M raised), Sigma Computing (Sutter Hill, $652M raised), Runway (Initialized Capital, $33.5M raised) and Causal (Coatue, $26M raised) vertically integrate integrations & the data layer (where you connect live data), spreadsheets (where you analyze the data) and dashboards (where you display the data) into a collaborative finance platform.

Bobby Pinero, CEO Of Equals, On Bringing Joy To Finance Teams

<ul><li>Outreach grew to $250M ARR by enabling any sales development representative (SDR) to send outbound emails with demographic data like a prospect's name, company, and role pre-filled.</li><li>With the decline in the efficacy of cold outbound, companies are turning to "warm outbound", where personalized outreach is triggered based on specific behavior data that a prospect is engaged in either on your own website (e.g., via Clearbit) or elsewhere on the web (e.g., on G2).</li><li>AI-native tools like Unify ($17.9M raised), Default ($11.3M raised), and Attention ($3.1M raised) stitch together multi-tool workflows to automate the sending of highly personalized messages, at scale, eliminating the need for $60K/year SDRs.</li></ul>

Outreach grew to $250M ARR by enabling any sales development representative (SDR) to send outbound emails with demographic data like a prospect's name, company, and role pre-filled.With the decline in the efficacy of cold outbound, companies are turning to "warm outbound", where personalized outreach is triggered based on specific behavior data that a prospect is engaged in either on your own website (e.g., via Clearbit) or elsewhere on the web (e.g., on G2).AI-native tools like Unify ($17.9M raised), Default ($11.3M raised), and Attention ($3.1M raised) stitch together multi-tool workflows to automate the sending of highly personalized messages, at scale, eliminating the need for $60K/year SDRs.

Austin Hughes, CEO And co-founder Of Unify, On The Death Of The SDR

United States

Software for finance teams to manage corporate cards, bill pay, and accounting

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Ramp (COM US)

Primer: Merge - 02 Sep 2024

API for accessing multiple third-party services through a unified data model

Sacra

Kyle Corbitt, CEO Of OpenPipe, On The Future Of fine-tuning LLMs

Tell us about OpenPipe—what was the key insight that led you to start the company and focus on fine-tuning...

Sacra

1Password At $265M ARR

TL;DR: Sacra estimates that 1Password hit $265M annual recurring revenue (ARR) in 2023, up 33% year-over-year, as they integrate into enterprise...

Sacra

Bobby Pinero, CEO Of Equals, On Bringing Joy To Finance Teams

So before you founded Equals, you spent 8 years as a finance leader at Intercom. Tell us about that experience and then what you learned that...

Sacra

Austin Hughes, CEO And co-founder Of Unify, On The Death Of The SDR

What is Unify in short and what inspired you to start the company...

Sacra

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