Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Plaid (2021 valuation: $13.4B) grew 47% in 2021 to reach $250M in revenue and crossed 500M+ connected bank accounts acting as a middleware for fintechs like Block (NYSE: SQ) and Robinhood (NASDAQ: HOOD) to connect to their customers’ bank accounts for moving money to their app or fast-tracking customer onboarding.</li><li>Plaid became a consumer brand—going beyond serving as a white-label account linking service—by putting its logo on the bank linking experience inside fintech apps, sitting in the middle of a 3-sided, Visa-like network of 500M customers, 11,000 banks, and 2,600 fintechs.</li><li>In recent years, data aggregation has stagnated and become commoditized—the major players Plaid, Yodlee, Finicity (acquired by Mastercard for $825M) and MX (2020 valuation: $1.9B) build proprietary connections with only the top ~500 banks while outsourcing development to offshore software companies in India or reselling connections from other data aggregators for the long tail of 11,000+ banks.</li></ul>

Plaid (2021 valuation: $13.4B) grew 47% in 2021 to reach $250M in revenue and crossed 500M+ connected bank accounts acting as a middleware for fintechs like Block (NYSE: SQ) and Robinhood (NASDAQ: HOOD) to connect to their customers’ bank accounts for moving money to their app or fast-tracking customer onboarding.Plaid became a consumer brand—going beyond serving as a white-label account linking service—by putting its logo on the bank linking experience inside fintech apps, sitting in the middle of a 3-sided, Visa-like network of 500M customers, 11,000 banks, and 2,600 fintechs.In recent years, data aggregation has stagnated and become commoditized—the major players Plaid, Yodlee, Finicity (acquired by Mastercard for $825M) and MX (2020 valuation: $1.9B) build proprietary connections with only the top ~500 banks while outsourcing development to offshore software companies in India or reselling connections from other data aggregators for the long tail of 11,000+ banks.

The Future Of Plaid's $250M Screen Scraping Business

<ul><li>Retool found product-market fit saving developer time building admin panels, dashboards, and other simple internal CRUD tools (create-read-update-delete) in ~1 day instead of ~2 weeks by giving them pre-built components to wire up on top of their production database.</li><li>Retool is per-seat subscription SaaS—they went from $10M ARR in 2020 to $30M ARR in 2021, and as of 2022, they’re at $82M ARR, growing 173% year-over-year.</li><li>Retool’s strength in the enterprise comes from its engineering-centric paradigm that unlike no-code tools, allows teams to build secure tooling for ETL tasks ala Census ($80M raised), devops ala Sentry ($3B valuation) and metrics reporting ala Looker (acq. for $2.6B) with access management, data integrity and other safety guarantees around their mission-critical production data and business logic—without having to buy more enterprise SaaS.</li></ul>

Retool found product-market fit saving developer time building admin panels, dashboards, and other simple internal CRUD tools (create-read-update-delete) in ~1 day instead of ~2 weeks by giving them pre-built components to wire up on top of their production database.Retool is per-seat subscription SaaS—they went from $10M ARR in 2020 to $30M ARR in 2021, and as of 2022, they’re at $82M ARR, growing 173% year-over-year.Retool’s strength in the enterprise comes from its engineering-centric paradigm that unlike no-code tools, allows teams to build secure tooling for ETL tasks ala Census ($80M raised), devops ala Sentry ($3B valuation) and metrics reporting ala Looker (acq. for $2.6B) with access management, data integrity and other safety guarantees around their mission-critical production data and business logic—without having to buy more enterprise SaaS.

Retool: The $82M ARR Internal App Builder

<ul><li>Founded in Canada, 1Password went from $60M ARR in 2019 to $150M by the end of 2021—they’re expected to surpass $200M ARR by the end of 2022, growing 33% YoY.</li><li>1Password found product-market fit doing for secrets (passwords, credit cards, etc) what Dropbox did for files—making it easy to quickly create, store, and share them with your friends, family, and colleagues.</li><li>1Password’s early growth and stickiness was driven by the proliferation of SaaS apps increasing the number of logins to maintain and an increased number of high-profile password breaches.</li></ul>

Founded in Canada, 1Password went from $60M ARR in 2019 to $150M by the end of 2021—they’re expected to surpass $200M ARR by the end of 2022, growing 33% YoY.1Password found product-market fit doing for secrets (passwords, credit cards, etc) what Dropbox did for files—making it easy to quickly create, store, and share them with your friends, family, and colleagues.1Password’s early growth and stickiness was driven by the proliferation of SaaS apps increasing the number of logins to maintain and an increased number of high-profile password breaches.

<ul><li>Teampay becomes that simple, single system that can actually route people to the right place, make sure the right policy is enforced, and then even handle the payment on the back.</li><li>We really view the opportunity in the space to become the front office to the finance team.</li><li>COVID only accelerated it. It sped up our sales cycles and it's increased our software value.</li></ul>

Teampay becomes that simple, single system that can actually route people to the right place, make sure the right policy is enforced, and then even handle the payment on the back.We really view the opportunity in the space to become the front office to the finance team.COVID only accelerated it. It sped up our sales cycles and it's increased our software value.

Andrew Hoag, CEO Of Teampay On Building Expense Management For The Enterprise

<ul><li>I think QuickBooks and Xero are excellent tools, and they integrate well with other companies.</li><li>Right now, Pry doesn’t offer this sort of “budget and it ties to your card” reconciliation yet.</li><li>Our mission at inDinero was to automate the CFO, and it&#39;s in some sense still here with me at Pry.</li></ul>

I think QuickBooks and Xero are excellent tools, and they integrate well with other companies.Right now, Pry doesn’t offer this sort of “budget and it ties to your card” reconciliation yet.Our mission at inDinero was to automate the CFO, and it&#39;s in some sense still here with me at Pry.

Andy Su, co-founder Of Pry, On Building The "Figma Of Finance"

United States

Software for finance teams to manage corporate cards, bill pay, and accounting

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The Future Of Plaid's $250M Screen Scraping Business

Plaid (dataset) indexed on the explosive growth of consumer fintech, growing 50% annually for the last 5 years and hitting $250M in revenue in...

Sacra

Retool: The $82M ARR Internal App Builder

Retool went from bottom-up PLG to enterprise elephant-hunting en route to $82M ARR. Now they’re building out a parallel, low-code version of the...

Sacra

1Password: The $6.8B Dropbox Of Secrets

1Password turned their bootstrapped consumer tool into the “Dropbox for secrets”, making ~$200M per year. Now, on the brink of passwordless...

Sacra

Andrew Hoag, CEO Of Teampay On Building Expense Management For The Enterprise

Sacra interview with Andrew Hoag, CEO of Teampay.

Sacra

Andy Su, co-founder Of Pry, On Building The "Figma Of Finance"

Sacra interview with Andy Su, the co-founder and CEO of Pry.

Sacra

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