Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.</li><li>Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.</li><li>We are starting with the go-to-market stack.</li></ul>

Positioning against the breadth-first appeal of unified APIs, new native product integration infra companies like Ampersand (Matrix, $4.7M seed) enable vendors to build deep custom integrations with the handful of highest revenue generating, enterprise-tier, “fat head” systems of record like Salesforce and HubSpot.Our positioning has been: if you want to go very deep natively, whatever you can do on top of the API, you can do with Ampersand, cutting down from 6 months to 6 days.We are starting with the go-to-market stack.

Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

<ul><li>Finch was founded in 2020 by Jeremy Zhang and Ansel Parikh in San Francisco to address the fragmentation problem in employment systems.</li><li>Finch&#39;s rapid growth is evident in its metrics: over 10,000 employers and 1 million employees connected, processing 5 million daily API calls.</li><li>Finch&#39;s competitive advantage lies in its extensive integration network and its ability to provide a single, standardized interface for a highly fragmented market.</li></ul>

Finch was founded in 2020 by Jeremy Zhang and Ansel Parikh in San Francisco to address the fragmentation problem in employment systems.Finch&#39;s rapid growth is evident in its metrics: over 10,000 employers and 1 million employees connected, processing 5 million daily API calls.Finch&#39;s competitive advantage lies in its extensive integration network and its ability to provide a single, standardized interface for a highly fragmented market.

<ul><li>We talked to Ezra about the increasing importance of webinars and live events for marketing teams, and dug into Wistia's decision to launch an all-new webinar product in late 2023.</li><li>There's also an exciting story part of it, that’s just the power of a single platform, as opposed to you have your webinar tool and then you have to download it and put it in your video hosting tool.</li><li>Today there's not, but that is on the roadmap, because we've heard requests for everything from ‘we want the whole event to be recorded and I want to just interact on chat,’ all the way to, ‘I want to have segments of it pre-recorded, and I want to go in and out.’</li></ul>

We talked to Ezra about the increasing importance of webinars and live events for marketing teams, and dug into Wistia's decision to launch an all-new webinar product in late 2023.There's also an exciting story part of it, that’s just the power of a single platform, as opposed to you have your webinar tool and then you have to download it and put it in your video hosting tool.Today there's not, but that is on the roadmap, because we've heard requests for everything from ‘we want the whole event to be recorded and I want to just interact on chat,’ all the way to, ‘I want to have segments of it pre-recorded, and I want to go in and out.’

Ezra Fishman, VP Of Growth At Wistia, On The Resurgence Of The Webinar

<ul><li>Pinwheel is solving a problem that is core to all consumers in the financial services world.</li><li>Our ICP fits two buckets.</li><li>We help them enable that for everything—from a seamless account opening, for a one-click direct deposit switch, to underwriting them for a mortgage—all at the same time with a frictionless passing of the information.</li></ul>

Pinwheel is solving a problem that is core to all consumers in the financial services world.Our ICP fits two buckets.We help them enable that for everything—from a seamless account opening, for a one-click direct deposit switch, to underwriting them for a mortgage—all at the same time with a frictionless passing of the information.

<ul><li>Plaid (2021 valuation: $13.4B) grew 47% in 2021 to reach $250M in revenue and crossed 500M+ connected bank accounts acting as a middleware for fintechs like Block (NYSE: SQ) and Robinhood (NASDAQ: HOOD) to connect to their customers’ bank accounts for moving money to their app or fast-tracking customer onboarding.</li><li>Plaid became a consumer brand—going beyond serving as a white-label account linking service—by putting its logo on the bank linking experience inside fintech apps, sitting in the middle of a 3-sided, Visa-like network of 500M customers, 11,000 banks, and 2,600 fintechs.</li><li>In recent years, data aggregation has stagnated and become commoditized—the major players Plaid, Yodlee, Finicity (acquired by Mastercard for $825M) and MX (2020 valuation: $1.9B) build proprietary connections with only the top ~500 banks while outsourcing development to offshore software companies in India or reselling connections from other data aggregators for the long tail of 11,000+ banks.</li></ul>

Plaid (2021 valuation: $13.4B) grew 47% in 2021 to reach $250M in revenue and crossed 500M+ connected bank accounts acting as a middleware for fintechs like Block (NYSE: SQ) and Robinhood (NASDAQ: HOOD) to connect to their customers’ bank accounts for moving money to their app or fast-tracking customer onboarding.Plaid became a consumer brand—going beyond serving as a white-label account linking service—by putting its logo on the bank linking experience inside fintech apps, sitting in the middle of a 3-sided, Visa-like network of 500M customers, 11,000 banks, and 2,600 fintechs.In recent years, data aggregation has stagnated and become commoditized—the major players Plaid, Yodlee, Finicity (acquired by Mastercard for $825M) and MX (2020 valuation: $1.9B) build proprietary connections with only the top ~500 banks while outsourcing development to offshore software companies in India or reselling connections from other data aggregators for the long tail of 11,000+ banks.

The Future Of Plaid's $250M Screen Scraping Business

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API for deploying bots to capture data from video conferencing meetings

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Ayan Barua, CEO Of Ampersand, On Going Upmarket With Deep Native Product Integrations

Before starting Ampersand, you were VP of Engineering at G2, and you got there via the acquisition of your startup Siftery. Can you talk about...

Sacra

Primer: Finch - 02 Sep 2024

API for accessing and writing data across fragmented HR and payroll systems

Sacra

Ezra Fishman, VP Of Growth At Wistia, On The Resurgence Of The Webinar

Sacra interview with Ezra Fishman, VP of Growth at Wistia

Sacra

"Plaid For X" Startups

Led by companies like Plaid, universal APIs enable developers...

Sacra

The Future Of Plaid's $250M Screen Scraping Business

Plaid (dataset) indexed on the explosive growth of consumer fintech, growing 50% annually for the last 5 years and hitting $250M in revenue in...

Sacra

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