RSA Insurance Group Limited is a British multinational general insurance company that offers a range of personal and commercial insurance products, including motor, household, travel, pet, marine, engineering, liability, and property coverage. It operates across the UK, Ireland, Canada, and Scandinavia. The company is headquartered in London, England, and was formed in 1996 through the merger of Sun Alliance and Royal Insurance, with roots tracing back to the Sun Fire Office in 1710.