Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Now able to produce broadcast-quality output at ~$500/min, down 200x from ~$100k/min, AI video adoption has crossed over from experimentation to core workflow replacement both in generating ad creative directly and for ideation &amp; storyboarding.</li><li>The generative AI video stack is splitting into model aggregators like Replicate, fal.ai, and Hugging Face that provide developer access to hundreds of models for experimentation, versus workflow orchestration platforms like Higgsfield and Kling AI that post-train models &amp; package them into turnkey solutions for marketers &amp; creatives.</li><li>Given that video generation is ~100x more compute-intensive than text, foundation model companies like OpenAI and research labs like Runway struggle with long video model development cycles, while product &amp; workflow orchestration companies like Higgsfield can iterate on product daily to figure out how to commercialize models and optimize them for customer use cases.</li></ul>

Now able to produce broadcast-quality output at ~$500/min, down 200x from ~$100k/min, AI video adoption has crossed over from experimentation to core workflow replacement both in generating ad creative directly and for ideation &amp; storyboarding.The generative AI video stack is splitting into model aggregators like Replicate, fal.ai, and Hugging Face that provide developer access to hundreds of models for experimentation, versus workflow orchestration platforms like Higgsfield and Kling AI that post-train models &amp; package them into turnkey solutions for marketers &amp; creatives.Given that video generation is ~100x more compute-intensive than text, foundation model companies like OpenAI and research labs like Runway struggle with long video model development cycles, while product &amp; workflow orchestration companies like Higgsfield can iterate on product daily to figure out how to commercialize models and optimize them for customer use cases.

Alex Mashrabov, CEO Of Higgsfield, On Orchestrating AI Video Models

<ul><li>Sacra estimates that Loom hit $50M annual recurring revenue (ARR) in October 2023.</li><li>Atlassian acquired Loom for approximately $975 million in October 2023, representing an exit multiple of roughly 19x ARR at the time.</li><li>Loom serves over 25 million registered users globally, with an estimated 200,000–350,000 paying business customers.</li></ul>

Sacra estimates that Loom hit $50M annual recurring revenue (ARR) in October 2023.Atlassian acquired Loom for approximately $975 million in October 2023, representing an exit multiple of roughly 19x ARR at the time.Loom serves over 25 million registered users globally, with an estimated 200,000–350,000 paying business customers.

<ul><li>Mirage raised a $60 million Series C in July 2024 led by Index Ventures, with participation from Kleiner Perkins, Sequoia Capital, and Andreessen Horowitz.</li><li>Mirage operates a B2B2C freemium SaaS model with multiple revenue streams targeting different customer segments.</li><li>Mirage is expanding beyond individual creators into enterprise video workflows with advanced features for marketing teams, sales organizations, and training departments.</li></ul>

Mirage raised a $60 million Series C in July 2024 led by Index Ventures, with participation from Kleiner Perkins, Sequoia Capital, and Andreessen Horowitz.Mirage operates a B2B2C freemium SaaS model with multiple revenue streams targeting different customer segments.Mirage is expanding beyond individual creators into enterprise video workflows with advanced features for marketing teams, sales organizations, and training departments.

<ul><li>Higgsfield launched as a mobile-native video generator for creating AI videos of yourself & friends, evolving by summer 2025 into a browser-based aggregator of third-party models.</li><li>Sacra estimates that Higgsfield hit $100M ARR in November 2025, growing 44% CMGR6, up 9x from $11M in May and raising at a $1B valuation as of September for a ~10x forward revenue multiple.</li><li>Higgsfield launched an API in April 2025 to capture programmatic, high-volume developer use cases across e-commerce and ad tech as brands scale from prototype to production.</li></ul>

Higgsfield launched as a mobile-native video generator for creating AI videos of yourself & friends, evolving by summer 2025 into a browser-based aggregator of third-party models.Sacra estimates that Higgsfield hit $100M ARR in November 2025, growing 44% CMGR6, up 9x from $11M in May and raising at a $1B valuation as of September for a ~10x forward revenue multiple.Higgsfield launched an API in April 2025 to capture programmatic, high-volume developer use cases across e-commerce and ad tech as brands scale from prototype to production.

<ul><li>Velvet raised approximately $500,000 in a pre-seed round as part of Y Combinator's Fall 2025 batch.</li><li>Velvet consolidates this fragmented workflow into a single browser-based video studio that integrates leading AI models behind a unified timeline editor.</li><li>Velvet's team demonstrated the platform's capabilities by producing their own YC launch video in approximately 5 hours for $50 in generation credits.</li></ul>

Velvet raised approximately $500,000 in a pre-seed round as part of Y Combinator's Fall 2025 batch.Velvet consolidates this fragmented workflow into a single browser-based video studio that integrates leading AI models behind a unified timeline editor.Velvet's team demonstrated the platform's capabilities by producing their own YC launch video in approximately 5 hours for $50 in generation credits.

United States

Web-based video editing software with AI tools for creators, marketers, and filmmakers

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Runway (RUNWAY US)

Alex Mashrabov, CEO Of Higgsfield, On Orchestrating AI Video Models

What is Higgsfield in short and what was Higgsfield's initial product-market fit...

Sacra

Primer: Loom - 15 Dec 2025

Video messaging tool for recording, editing, and sharing screen and camera content

Sacra

Primer: Mirage - 07 Dec 2025

AI-powered platform enabling creators and businesses to generate and edit short-form videos for social media

Sacra

$100M/year Pinterest For AI Video

TL;DR: After pivoting from mobile app to browser-based AI video aggregator, Kazakhstan-founded Higgsfield is capturing marketing agencies and e...

Sacra

Primer: Velvet - 03 Nov 2025

Tool for creative teams to instantly generate and edit cinematic AI videos

Sacra

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