The company is a leading integrated marketing service provider in China, with a comprehensive service portfolio across the marketing value chain, encompassing IP-based brand marketing, celebrity and influencer marketing, performance-based marketing, livestream e-commerce marketing, and overseas marketing services. In 2025, the company was the fifth largest integrated marketing service provider in China, the largest IP-based brand marketing service provider in China, and the fourth largest celebrity and influencer marketing service provider in China.
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