HK/China Equity Long-Short

Osbert Tang, CFA

Thematic (Sector/Industry)

<ul>
<li>Chinese government will continue to boost the slowing domestic economy by supporting consumption. The A-share consumer staples sector, which is less volatile than discretionary, will be benefited.</li>
<li>We see attractive stories for <a href="https://www.smartkarma.com/entities/shanxi-xinghuacun-fen-wine-factory-co" target="_blank" data-smartkarma-citation="entities:9288:1" rel="noopener">Shanxi Xinghuacun Fen Wine (600809 CH)</a>, <a href="https://www.smartkarma.com/entities/foshan-haitian-flavouring-food-co-ltd" target="_blank" data-smartkarma-citation="entities:15577:1" rel="noopener">Foshan Haitian Flavouring (603288 CH)</a>, <a href="https://www.smartkarma.com/entities/inner-mongolia-yili-indus-a" target="_blank" data-smartkarma-citation="entities:3220:1" rel="noopener">Inner Mongolia Yili Industrial (600887 CH)</a> and <a href="https://www.smartkarma.com/entities/fu-jian-anjoy-foods-co-ltd" target="_blank" data-smartkarma-citation="entities:30110:1" rel="noopener">Fu Jian Anjoy Foods (603345 CH)</a>.  </li>
<li>While they are trading on high-end of peer multiples, their earnings quality, leadership status and product premiumisation provide good justifications for valuation. Also, all of them have solid financial position.  </li>
</ul>


Chinese government will continue to boost the slowing domestic economy by supporting consumption. The A-share consumer staples sector, which is less volatile than discretionary, will be benefited.
We see attractive stories for Shanxi Xinghuacun Fen Wine (600809 CH), Foshan Haitian Flavouring (603288 CH), Inner Mongolia Yili Industrial (600887 CH) and Fu Jian Anjoy Foods (603345 CH).  
While they are trading on high-end of peer multiples, their earnings quality, leadership status and product premiumisation provide good justifications for valuation. Also, all of them have solid financial position.  


China A-Share Consumer Staples: An Analysis of the Opportunities Ahead

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αSK

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Shanxi Xinghuacun Fen Wine Factory Co / Equity Bottom-Up

Shanxi Xinghuacun Fen Wine Factory Co (600809 CH)

<ul>
 <li>
Dominant Player in a Niche Segment: Shanxi Fen Wine is the undisputed leader in the light-aroma baijiu category, a unique position that insulates it from direct competition with strong-aroma giants like Moutai and Wuliangye. This leadership, rooted in a long history and strong brand heritage, provides significant pricing power.</li>
 <li>
Successful Premiumization Strategy: The company's focus on high-end products, particularly the 'Qinghua' series, is driving robust revenue growth and significant margin expansion. This strategy effectively captures the ongoing premiumization trend within the Chinese consumer market, where drinkers are increasingly choosing higher-quality spirits.</li>
 <li>
Strong Financial Performance and Shareholder Returns: The company has demonstrated a remarkable growth track record with 5-year CAGRs for revenue and net income at 25.6% and 44.6%, respectively. This financial strength is complemented by a consistently increasing dividend yield, signaling a commitment to shareholder returns.</li>
</ul>This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.


  
Dominant Player in a Niche Segment: Shanxi Fen Wine is the undisputed leader in the light-aroma baijiu category, a unique position that insulates it from direct competition with strong-aroma giants like Moutai and Wuliangye. This leadership, rooted in a long history and strong brand heritage, provides significant pricing power.
  
Successful Premiumization Strategy: The company's focus on high-end products, particularly the 'Qinghua' series, is driving robust revenue growth and significant margin expansion. This strategy effectively captures the ongoing premiumization trend within the Chinese consumer market, where drinkers are increasingly choosing higher-quality spirits.
  
Strong Financial Performance and Shareholder Returns: The company has demonstrated a remarkable growth track record with 5-year CAGRs for revenue and net income at 25.6% and 44.6%, respectively. This financial strength is complemented by a consistently increasing dividend yield, signaling a commitment to shareholder returns.
This content is AI-generated and displayed for general informational purposes only. Please verify independently before use.

Primer: Shanxi Xinghuacun Fen Wine Factory Co (600809 CH) - Sep 2025

<ul>
<li>Performance of China A-share consumer staples stayed lacklustre in the last three months, underperforming benchmark indexes. Negative consumer sentiments have weighted on them. </li>
<li>The pullback in valuations, however, has made them look more appealing now. Excluding <a href="https://www.smartkarma.com/entities/foshan-haitian-flavouring-food-co-ltd" target="_blank" data-smartkarma-citation="entities:15577:1" rel="noopener">Foshan Haitian Flavouring &amp; Food (603288 CH)</a>, there has been no earnings downgrades. </li>
<li>Both <a href="https://www.smartkarma.com/entities/shanxi-xinghuacun-fen-wine-factory-co" target="_blank" data-smartkarma-citation="entities:9288:1" rel="noopener">Shanxi Xinghuacun Fen Wine Factory Co (600809 CH)</a> and <a href="https://www.smartkarma.com/entities/anjoy-foods-group-co-ltd" target="_blank" data-smartkarma-citation="entities:30110:1" rel="noopener">Fu Jian Anjoy Foods Group (603345 CH)</a> have pre-announced 1H23 results which showed good 2Q23 earnings.</li>
</ul>


Performance of China A-share consumer staples stayed lacklustre in the last three months, underperforming benchmark indexes. Negative consumer sentiments have weighted on them. 
The pullback in valuations, however, has made them look more appealing now. Excluding Foshan Haitian Flavouring &amp; Food (603288 CH), there has been no earnings downgrades. 
Both Shanxi Xinghuacun Fen Wine Factory Co (600809 CH) and Fu Jian Anjoy Foods Group (603345 CH) have pre-announced 1H23 results which showed good 2Q23 earnings.


China A-Share Consumer Staples: The Most Challenging Time Is Behind

<ul>
<li>We believe the recent underperformance of A-share consumer staples is unjustified. Their 1Q23 results are generally decent despite negative impact from the pandemic in Jan 2023.</li>
<li>Both <a href="https://www.smartkarma.com/entities/shanxi-xinghuacun-fen-wine-factory-co" target="_blank" data-smartkarma-citation="entities:9288:1" rel="noopener">Shanxi Xinghuacun Fen Wine Factory Co (600809 CH)</a> and <a href="https://www.smartkarma.com/entities/fu-jian-anjoy-foods-co-ltd" target="_blank" data-smartkarma-citation="entities:30110:1" rel="noopener">Fu Jian Anjoy Foods Co Ltd (603345 CH)</a> witnessed good revenue growth and margin expansion. </li>
<li>
<a href="https://www.smartkarma.com/entities/foshan-haitian-flavouring-food-co-ltd" target="_blank" data-smartkarma-citation="entities:15577:1" rel="noopener">Foshan Haitian Flavouring &amp; Food (603288 CH)</a> and <a href="https://www.smartkarma.com/entities/inner-mongolia-yili-indus-a" target="_blank" data-smartkarma-citation="entities:3220:1" rel="noopener">Inner Mongolia Yili Industrial Group (600887 CH)</a> have less satisfactory revenue and margin. Nonetheless, all four companies exhibited good operating cost control. </li>
</ul>


We believe the recent underperformance of A-share consumer staples is unjustified. Their 1Q23 results are generally decent despite negative impact from the pandemic in Jan 2023.
Both Shanxi Xinghuacun Fen Wine Factory Co (600809 CH) and Fu Jian Anjoy Foods Co Ltd (603345 CH) witnessed good revenue growth and margin expansion. 

Foshan Haitian Flavouring &amp; Food (603288 CH) and Inner Mongolia Yili Industrial Group (600887 CH) have less satisfactory revenue and margin. Nonetheless, all four companies exhibited good operating cost control. 


China A-Share Consumer Staples: Depressed Share Price Cannot Reflect Decent Earnings

<ul>
<li>With an average gain of 26.3%, China's A-share consumer staples outperformed the Shanghai Composite Index by significant margins in the last three months.</li>
<li>
<a href="https://www.smartkarma.com/entities/shanxi-xinghuacun-fen-wine-factory-co" target="_blank" data-smartkarma-citation="entities:9288:1" rel="noopener">Shanxi Xinghuacun Fen Wine Factory Co (600809 CH)</a> and <a href="https://www.smartkarma.com/entities/fu-jian-anjoy-foods-co-ltd" target="_blank" data-smartkarma-citation="entities:30110:1" rel="noopener">Fu Jian Anjoy Foods Co Ltd (603345 CH)</a> both issued express announcement on decent 4Q22 and FY22 results.</li>
<li>Both <a href="https://www.smartkarma.com/entities/foshan-haitian-flavouring-food-co-ltd" target="_blank" data-smartkarma-citation="entities:15577:1" rel="noopener">Foshan Haitian Flavouring &amp; Food (603288 CH)</a> and <a href="https://www.smartkarma.com/entities/inner-mongolia-yili-indus-a" target="_blank" data-smartkarma-citation="entities:3220:1" rel="noopener">Inner Mongolia Yili Industrial Group (A) (600887 CH)</a> are likely to have weak 4Q22, but outlook for FY23 should improve.</li>
</ul>


With an average gain of 26.3%, China's A-share consumer staples outperformed the Shanghai Composite Index by significant margins in the last three months.

Shanxi Xinghuacun Fen Wine Factory Co (600809 CH) and Fu Jian Anjoy Foods Co Ltd (603345 CH) both issued express announcement on decent 4Q22 and FY22 results.
Both Foshan Haitian Flavouring &amp; Food (603288 CH) and Inner Mongolia Yili Industrial Group (A) (600887 CH) are likely to have weak 4Q22, but outlook for FY23 should improve.


China A-Share Consumer Staples: Good Outperformance

China

Shanxi Xinghuacun Fen Wine Factory Co., Ltd. operates in the winery business. The Company's products include Fen wine, Zhuyeqing, and other white spirits.

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China A-Share Consumer Staples: An Analysis of the Opportunities Ahead

With the recent IPOs of Foshan Haitian Flavouring and Fujian Anjoy Foods (planned), we think the interest in China's consumer staples sector will...

Osbert Tang, CFA

Primer: Shanxi Xinghuacun Fen Wine Factory Co (600809 CH) - Sep 2025

Dominant Player in a Niche Segment: Shanxi Fen Wine is the undisputed leader in the light-aroma baijiu category, a unique position that...

αSK

China A-Share Consumer Staples: The Most Challenging Time Is Behind

Negative consumer appetite has affected the performance of Chinese A-share consumer staples. With no significant earnings downgrades for most, the...

Osbert Tang, CFA

China A-Share Consumer Staples: Depressed Share Price Cannot Reflect Decent Earnings

Recent underperformace of A-share consumer staples are not justified, given their generally solid 1Q23 results. All of them achieved good operating...

Osbert Tang, CFA

China A-Share Consumer Staples: Good Outperformance

China's A-share consumer staples outperformed the Shanghai Composite Index by significant margins in the last three months; and we expect their...

Osbert Tang, CFA