Asian Equities Analyst, Logistics & Transport, Tracking Traffic

Daniel Hellberg

Asian Equities Analyst, Logistics & Transport

Tracking Traffic

Focusing on Asian logistics, transportation, and travel companies

Equity Capital Markets

SHEIN Global Holdings / Equity Capital Markets

<ul>
<li>We set out to compare prices &amp; the "retail experience" at AMZN, SHEIN</li>
<li>Selecting comparable items, we looked at landed costs, transit times, returns</li>
<li>SHEIN's value proposition is obvious; will consumers accept its drawbacks, too?</li>
</ul>


We set out to compare prices &amp; the "retail experience" at AMZN, SHEIN
Selecting comparable items, we looked at landed costs, transit times, returns
SHEIN's value proposition is obvious; will consumers accept its drawbacks, too?


SHEIN Versus Amazon: Our Online Shopping Adventure In Pursuit Of Ultra-Cheap Holiday Deals

Articles from Caixin Global, Caixin Global

Caixin Global

Articles from Caixin Global

Caixin is a media group dedicated to providing financial and business news through periodicals, online content, mobile apps, conferences, books and TV/video programs. Caixin aims to blaze a trail that helps traditional media prosper in the new media age through integrated multimedia platforms.

News from Caixin

Equity Bottom-Up

<ul><li>Chinese-founded fast-fashion retailer Shein acquired British online fashion brand Missguided from Frasers Group Plc, as the Singapore-based fashion giant continues to expand overseas.</li><li>Under the deal, Shein and Missguided’s founder Nitin Passi have formed a joint venture to manage the brand and access its intellectual property under a licensing agreement.</li><li>Shein will also manufacture Missguided’s products through its on-demand production model, and sell on both companies’ websites, Shein said in a statement.</li></ul>

Chinese-founded fast-fashion retailer Shein acquired British online fashion brand Missguided from Frasers Group Plc, as the Singapore-based fashion giant continues to expand overseas.Under the deal, Shein and Missguided’s founder Nitin Passi have formed a joint venture to manage the brand and access its intellectual property under a licensing agreement.Shein will also manufacture Missguided’s products through its on-demand production model, and sell on both companies’ websites, Shein said in a statement.

Shein Acquires British Fashion Brand Missguided 

<ul>
<li>US users of the popular SHEIN and Temu shopping apps tend to be relatively young</li>
<li>Compared to older Americans, younger Americans (18-34) tend to have less political clout</li>
<li>What does this mean for SHEIN and Temu, and how will they respond to political challenges?</li>
</ul>


US users of the popular SHEIN and Temu shopping apps tend to be relatively young
Compared to older Americans, younger Americans (18-34) tend to have less political clout
What does this mean for SHEIN and Temu, and how will they respond to political challenges?


As a Group, Typical SHEIN & Temu Users in the US Lack Political Clout; Why It Matters

<ul>
<li>In this insight we analyze the drivers of a new relationship between SHEIN and Forever 21</li>
<li>We think SHEIN agreed to the deal in part to become more "mainstream" in the US</li>
<li>We also believe SHEIN takes seriously the legal and political risks it faces ahead of US IPO</li>
</ul>


In this insight we analyze the drivers of a new relationship between SHEIN and Forever 21
We think SHEIN agreed to the deal in part to become more "mainstream" in the US
We also believe SHEIN takes seriously the legal and political risks it faces ahead of US IPO


Why Is SHEIN Getting Into Bed with Forever 21? | Plus, More Legal and Political Challenges in US

Research on Tech Companies

Evelyn Zhang

Private Capital Markets

SHEIN Global Holdings / Private Capital Markets

<ul>
<li>SheIn targets women aged 18-35 with below average income; they are more sensitive to the price (Shein’s products are $9-24) and are less demanding in terms of shipping time (over 2 weeks) and quality; sensitive to fashion trends (3000 new SKU every day, 7-8 days design to shelf time).</li>
<li>The sales growth is driven by the increase in order volume and high users retention rate;</li>
<li>SheIn is adopting the C2M model in which customers interest and feedback directly influence the production.</li>
<li>SheIn uses offline buyers and trawls online influencers to capture fashion trends, then designs products based on the information to create bestseller products.</li>
<li>SheIn has in-depth cooperation with 2,000-3,000 small and medium-sized manufacturers (including 300 core suppliers), 100 fabric suppliers in Guangzhou to establish a fast response supply chain.</li>
<li>SheIn adopts a "small order quick turnaround" production model, that is, each product has only about 100 pieces of initial order, and then put on the market for testing, and feedback, and iterate by launching new products every day</li>
<li>SheIn built its own supplier management system to coordinate long-term cooperative suppliers. SheIn can access detailed production line information from suppliers, including textile type, the personnel status, the current fabric and dye inventory level, production capacity etc.</li>
</ul><ul>
<li>SheIn started online influencer &amp; celebrity marketing in 2011, by providing commissions/exclusive discounts/payments cooperation, now inviting internet celebrities to live broadcast on unboxing, try on, review etc.,</li>
<li>Thanks to the company's brilliant marketing and dominant position, the marketing expense ratio from 2017 to 2019 has decreased YoY to 28.5%, 26.2%, and 17.5%, respectively.</li>
</ul>


SheIn targets women aged 18-35 with below average income; they are more sensitive to the price (Shein’s products are $9-24) and are less demanding in terms of shipping time (over 2 weeks) and quality; sensitive to fashion trends (3000 new SKU every day, 7-8 days design to shelf time).
The sales growth is driven by the increase in order volume and high users retention rate;
SheIn is adopting the C2M model in which customers interest and feedback directly influence the production.
SheIn uses offline buyers and trawls online influencers to capture fashion trends, then designs products based on the information to create bestseller products.
SheIn has in-depth cooperation with 2,000-3,000 small and medium-sized manufacturers (including 300 core suppliers), 100 fabric suppliers in Guangzhou to establish a fast response supply chain.
SheIn adopts a "small order quick turnaround" production model, that is, each product has only about 100 pieces of initial order, and then put on the market for testing, and feedback, and iterate by launching new products every day
SheIn built its own supplier management system to coordinate long-term cooperative suppliers. SheIn can access detailed production line information from suppliers, including textile type, the personnel status, the current fabric and dye inventory level, production capacity etc.

SheIn started online influencer &amp; celebrity marketing in 2011, by providing commissions/exclusive discounts/payments cooperation, now inviting internet celebrities to live broadcast on unboxing, try on, review etc.,
Thanks to the company's brilliant marketing and dominant position, the marketing expense ratio from 2017 to 2019 has decreased YoY to 28.5%, 26.2%, and 17.5%, respectively.


SHEIN Is In- Gen Z’s Own Fast Fashion Revolution

Hong Kong

SHEIN Global Holdings Limited manufactures and distributes apparel products. The Company produces casual wear, loungewear, swimwear, sports apparel, and formal dress products. SHEIN Global Holdings conducts businesses in Mainland China and Hong Kong.

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SHEIN Global Holdings (625 HK)

SHEIN Versus Amazon: Our Online Shopping Adventure In Pursuit Of Ultra-Cheap Holiday Deals

We wanted to see what all the fuss is about, so we tried ordering identical holiday items from Amazon and upstart Chinese direct-to-consumer...

Tracking Traffic

Shein Acquires British Fashion Brand Missguided

Chinese-founded fast-fashion retailer Shein acquired British online fashion brand Missguided from Frasers Group Plc, as the Singapore-based...

Caixin Global

As a Group, Typical SHEIN & Temu Users in the US Lack Political Clout; Why It Matters

In this insight we explain why SHEIN's and Temu's youthful customer base in the US is a political liability, despite its attractive growth potential.

Tracking Traffic

Why Is SHEIN Getting Into Bed with Forever 21? | Plus, More Legal and Political Challenges in US

In this insight we evaluate the new relationship between SHEIN and US brand Forever 21. Our main conclusion is that SHEIN is acting in response to...

Tracking Traffic

SHEIN Is In- Gen Z’s Own Fast Fashion Revolution

Fast fashion new king SHEIN combined integrated manufacturing, data science, world class supply-chain and influencer marketing, and created a fast...

Evelyn Zhang

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)