Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>Sacra estimates that AppsFlyer hit $500M in ARR in January 2026, up from about $450M in 2024 and about $400M in December 2023.</li><li>AppsFlyer serves more than 15,000 brands globally, with monetization tied to marketers’ need to measure user acquisition, retention, and campaign performance across app stores, ad networks, and owned channels.</li><li>AppsFlyer operates a B2B SaaS model with pricing primarily based on usage, measured through app installs and tracked events.</li></ul>

Sacra estimates that AppsFlyer hit $500M in ARR in January 2026, up from about $450M in 2024 and about $400M in December 2023.AppsFlyer serves more than 15,000 brands globally, with monetization tied to marketers’ need to measure user acquisition, retention, and campaign performance across app stores, ad networks, and owned channels.AppsFlyer operates a B2B SaaS model with pricing primarily based on usage, measured through app installs and tracked events.

<ul><li>Sacra estimates that Statsig reached $40 million in annual recurring revenue (ARR) in May 2025.</li><li>As of September 2, 2025, OpenAI announced its agreement to acquire Statsig for $1.1 billion in an all-stock deal, marking one of the largest acquisitions in OpenAI’s history.</li><li>Statsig operates a B2B SaaS model with usage-based pricing that adjusts with customer growth and platform adoption.</li></ul>

Sacra estimates that Statsig reached $40 million in annual recurring revenue (ARR) in May 2025.As of September 2, 2025, OpenAI announced its agreement to acquire Statsig for $1.1 billion in an all-stock deal, marking one of the largest acquisitions in OpenAI’s history.Statsig operates a B2B SaaS model with usage-based pricing that adjusts with customer growth and platform adoption.

<ul><li>Julius AI raised $10 million in a Seed round led by Bessemer Venture Partners in July 2025.</li><li>The seed capital is earmarked for go-to-market expansion in Europe and Asia, along with enterprise-grade product development.</li><li>Julius operates as a B2B2C SaaS platform with a freemium model that converts users from free accounts to paid subscriptions.</li></ul>

Julius AI raised $10 million in a Seed round led by Bessemer Venture Partners in July 2025.The seed capital is earmarked for go-to-market expansion in Europe and Asia, along with enterprise-grade product development.Julius operates as a B2B2C SaaS platform with a freemium model that converts users from free accounts to paid subscriptions.

<ul><li>ThoughtSpot raised $100 million in a Series F round in November 2021 at a $4.2 billion valuation.</li><li>The company shifted to this credit-based system in 2024, where customers purchase credits that are consumed when queries are executed, data is processed, or AI features are used.</li><li>ThoughtSpot&#39;s Agentic Analytics Platform extends beyond descriptive analytics into decision automation, allowing users to trigger actions based on analytical insights.</li></ul>

ThoughtSpot raised $100 million in a Series F round in November 2021 at a $4.2 billion valuation.The company shifted to this credit-based system in 2024, where customers purchase credits that are consumed when queries are executed, data is processed, or AI features are used.ThoughtSpot&#39;s Agentic Analytics Platform extends beyond descriptive analytics into decision automation, allowing users to trigger actions based on analytical insights.

<ul><li>Business intelligence (BI) tools like Looker (NASDAQ: GOOG) and Tableau (NYSE: CRM) are where financial analysts create dashboards, formalize their reasoning, and establish a source of truth—but for deeper analysis, analysts revert to Excel.</li><li>Both finance analysts and financial analysis are becoming horizontal across the org, integrating data—not just from QuickBooks and Stripe—but through Salesforce, HubSpot, Amplitude, your production database, and more.</li><li>Modern FP&A tools Equals (Andreessen Horowitz, $22.6M raised), Sigma Computing (Sutter Hill, $652M raised), Runway (Initialized Capital, $33.5M raised) and Causal (Coatue, $26M raised) vertically integrate integrations & the data layer (where you connect live data), spreadsheets (where you analyze the data) and dashboards (where you display the data) into a collaborative finance platform.</li></ul>

Business intelligence (BI) tools like Looker (NASDAQ: GOOG) and Tableau (NYSE: CRM) are where financial analysts create dashboards, formalize their reasoning, and establish a source of truth—but for deeper analysis, analysts revert to Excel.Both finance analysts and financial analysis are becoming horizontal across the org, integrating data—not just from QuickBooks and Stripe—but through Salesforce, HubSpot, Amplitude, your production database, and more.Modern FP&A tools Equals (Andreessen Horowitz, $22.6M raised), Sigma Computing (Sutter Hill, $652M raised), Runway (Initialized Capital, $33.5M raised) and Causal (Coatue, $26M raised) vertically integrate integrations & the data layer (where you connect live data), spreadsheets (where you analyze the data) and dashboards (where you display the data) into a collaborative finance platform.

Bobby Pinero, CEO Of Equals, On Bringing Joy To Finance Teams

United States

Analytics software with search-based interface for business users to query and explore data

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ThoughtSpot (THOUGHTSPOT US)

Primer: AppsFlyer - 09 Jul 2026

Analytics tool for tracking mobile app installs, user behavior, and marketing attribution

Sacra

Primer: Statsig - 02 Sep 2025

Tool for product teams to run experiments and analyze feature impact with data

Sacra

Primer: Julius - 29 Jul 2025

AI data analyst enabling users to analyze datasets, create visualizations, and perform predictive modeling

Sacra

Primer: ThoughtSpot - 24 Jul 2025

Analytics software with search-based interface for business users to query and explore data

Sacra

Bobby Pinero, CEO Of Equals, On Bringing Joy To Finance Teams

So before you founded Equals, you spent 8 years as a finance leader at Intercom. Tell us about that experience and then what you learned that...

Sacra

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