Global Materials | Industrials | Commodities

Rahul Jain

Equity Bottom-Up

<ul>
<li>Urban Company is India’s largest organized online home-services platform, with ~60% of revenues from Beauty &amp; Wellness and dominant market share across categories.</li>
<li>IPO proceeds (~₹4,720 mn fresh issue) will be used to strengthen technology, expand professional training, enhance branding, and fund working capital.</li>
<li>The platform connects customers with vetted professionals for beauty, cleaning, repairs, and home improvement, differentiated by its supply-controlled model (training, kits, quality standards).</li>
</ul>


Urban Company is India’s largest organized online home-services platform, with ~60% of revenues from Beauty &amp; Wellness and dominant market share across categories.
IPO proceeds (~₹4,720 mn fresh issue) will be used to strengthen technology, expand professional training, enhance branding, and fund working capital.
The platform connects customers with vetted professionals for beauty, cleaning, repairs, and home improvement, differentiated by its supply-controlled model (training, kits, quality standards).


Urban Company IPO – Beauty-Led Platform With Structural Growth Tailwinds

Head of Research, IPOs & Placements, Aequitas Research

Sumeet Singh

Head of Research, IPOs & Placements

IPOs and Placements coverage across Asia Pacific

Aequitas Research

We cover all listing across the Asia Pacific along with follow-up placements. As of Dec 2020, our team had covered 539 IPOs with a hit rate of 73.5% and 685 placements with a hit rate of 66.8%.

We combine fundamental bottom-up views with our proprietary quantitative framework to provide a holistic coverage across new listings and placements. Our coverage includes pre-IPO notes before the deal is launched, follow-up analysis once the deal is live and post-listing trading analysis as well.

Equity Capital Markets

<ul>
<li>
<a href="https://www.smartkarma.com/entities/urban-company" target="_blank" data-smartkarma-citation="entities:33475:1" rel="noopener">Urban Company (UCL IN)</a> is looking to raise about US$220m in its upcoming India IPO.</li>
<li>UCL is a tech-enabled platform offering home and beauty services delivered by trained professionals at customer’s location.</li>
<li>We have looked at the past performance in our previous note. In this note, we talk about the IPO pricing.</li>
</ul>



Urban Company (UCL IN) is looking to raise about US$220m in its upcoming India IPO.
UCL is a tech-enabled platform offering home and beauty services delivered by trained professionals at customer’s location.
We have looked at the past performance in our previous note. In this note, we talk about the IPO pricing.


Urban Company IPO - Thoughts on Valuations - Not a Whole Lot of Upside

<ul>
<li>
<a href="https://www.smartkarma.com/entities/urban-company" target="_blank" data-smartkarma-citation="entities:33475:1" rel="noopener">Urban Company</a>(UC) is looking to raise about US$220m in its upcoming India IPO. </li>
<li>UCL is a tech-enabled platform offering home and beauty services delivered by trained professionals at customer’s location.</li>
<li>In this note, we look at the company’s past performance.</li>
</ul>



Urban Company(UC) is looking to raise about US$220m in its upcoming India IPO. 
UCL is a tech-enabled platform offering home and beauty services delivered by trained professionals at customer’s location.
In this note, we look at the company’s past performance.


Urban Company IPO - Hyperlocal SME Services Increases Disintermediation Risk

APAC IPOs & Placements, Aequitas Research

Rosita Fernandes

APAC IPOs & Placements

<ul>
<li>
<a href="https://www.smartkarma.com/entities/urban-company" target="_blank" data-smartkarma-citation="entities:33475:1" rel="noopener">Urban Company (URBAN IN)</a>  (UCL) is looking to raise about US$223m in its upcoming India IPO. The bookrunners for the deal are Kotak, Morgan Stanley, Goldman Sachs, JM Fin.</li>
<li>UCL is a tech-enabled platform offering home and beauty services delivered by trained professionals at customer’s location.</li>
<li>As of Dec 24, it operated in 59 cities across India and overseas.</li>
</ul>



Urban Company (URBAN IN)  (UCL) is looking to raise about US$223m in its upcoming India IPO. The bookrunners for the deal are Kotak, Morgan Stanley, Goldman Sachs, JM Fin.
UCL is a tech-enabled platform offering home and beauty services delivered by trained professionals at customer’s location.
As of Dec 24, it operated in 59 cities across India and overseas.


Pan-Asia Index Rebalances/ Events/ Delta One, Periscope Analytics

Brian Freitas

Pan-Asia Index Rebalances/ Events/ Delta One

Periscope Analytics

Periscope Analytics focuses on event-driven trades across Asia Pacific and provides comprehensive, timely and systematic coverage of index changes to major Asia Pacific indices in a structured manner.

The analysis includes forecasted inclusions and exclusions to all major Asian indices that have significant amount of tracking assets, including estimates of passive buy/sell flow on the stocks. The service also provides commentary and impact of market consultations, ground rule changes, and other events (IPOs, spin-offs, M&A) that could lead to index changes and passive flow.

Periscope Analytics works with multi-strategy hedge funds, proprietary trading firms, stat arb trading groups and long-only investors that invest and trade in the Asia Pacific region with the data being used to trade index rebalances, avoid pre-positioning and passive flow, and to time entry into and exit from stocks.

Event-Driven Trades Across Asia Pacific

Index Rebalance

<ul>
<li>We forecast 7 stocks moving from MidCap to LargeCap, 10 stocks moving from LargeCap to MidCap, 3 stocks from SmallCap to MidCap, and 11 stocks from MidCap to SmallCap.</li>
<li>From the new listings, 13 stocks are expected to be added to Large Cap, 5 stocks are expected to be added to Mid Cap, and multiple stocks to Small Cap.</li>
<li>With the review period nearing completion, there could still be more outperformance given the momentum, but we would look to take profit on the stocks as the divergence gets wider.</li>
</ul>


We forecast 7 stocks moving from MidCap to LargeCap, 10 stocks moving from LargeCap to MidCap, 3 stocks from SmallCap to MidCap, and 11 stocks from MidCap to SmallCap.
From the new listings, 13 stocks are expected to be added to Large Cap, 5 stocks are expected to be added to Mid Cap, and multiple stocks to Small Cap.
With the review period nearing completion, there could still be more outperformance given the momentum, but we would look to take profit on the stocks as the divergence gets wider.


AMFI Stock Reclassification Preview (Dec 2025): New Listings Shaking Up the Rankings

India

Urban Company operates a technology-driven, full-stack online services marketplace for quality driven services and solutions across various home and beauty categories. Our platform enables consumers to easily order services, including cleaning, pest control, plumbing, carpentry, appliance servicing and repair, painting, skincare, hair grooming and massage therapy. These services are delivered by trained and independent service professionals at the consumers’ convenience. We are focused on enabling delivery of a quality driven, standardized and reliable service experience.

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Urban Company (UCL IN)

Urban Company IPO – Beauty-Led Platform With Structural Growth Tailwinds

Urban Company, India's leading online home-services platform, plans to use IPO proceeds to enhance technology, training, branding, and working...

Rahul Jain

Urban Company IPO - Thoughts on Valuations - Not a Whole Lot of Upside

Urban Company (UCL IN) is looking to raise about US$220m in its upcoming India IPO. In this note, we talk about valuations.

Sumeet Singh

Urban Company IPO - Hyperlocal SME Services Increases Disintermediation Risk

Urban Company(UC) is looking to raise about US$220m in its upcoming India IPO. In this note, we look at the company's past performance.

Sumeet Singh

Urban Company Ltd Pre-IPO Tearsheet

Urban Company (URBAN IN) plans to raise $223m in India IPO with bookrunners Kotak, Morgan Stanley, Goldman Sachs, JM Fin, offering tech-enabled...

Rosita Fernandes

AMFI Stock Reclassification Preview (Dec 2025): New Listings Shaking Up the Rankings

We currently forecast 31 migrations for the AMFI December reclassification. Many IPOs could be added to Large/Mid cap. The forecast upward...

Brian Freitas

Price Gauge

52-week Range

Market Cap (USDm)

P/E

Dividend (Yield)

Urban Company IPO – Beauty-Led Platform With Structural Growth Tailwinds

​Urban Company, India's leading online home-services platform, plans to use IPO proceeds to enhance technology, training, branding, and working...

Rahul Jain

Urban Company IPO - Thoughts on Valuations - Not a Whole Lot of Upside

Urban Company (UCL IN) is looking to raise about US$220m in its upcoming India IPO. In this note, we talk about valuations.

Sumeet Singh

Urban Company IPO - Hyperlocal SME Services Increases Disintermediation Risk

Urban Company(UC) is looking to raise about US$220m in its upcoming India IPO. In this note, we look at the company's past performance.

Sumeet Singh

Urban Company Ltd Pre-IPO Tearsheet

​Urban Company (URBAN IN) plans to raise $223m in India IPO with bookrunners Kotak, Morgan Stanley, Goldman Sachs, JM Fin, offering tech-enabled...

Rosita Fernandes

AMFI Stock Reclassification Preview (Dec 2025): New Listings Shaking Up the Rankings

We currently forecast 31 migrations for the AMFI December reclassification. Many IPOs could be added to Large/Mid cap. The forecast upward...

Brian Freitas

Urban Company, India's leading online home-services platform, plans to use IPO proceeds to enhance technology, training, branding, and working...

Urban Company (URBAN IN) plans to raise $223m in India IPO with bookrunners Kotak, Morgan Stanley, Goldman Sachs, JM Fin, offering tech-enabled...