Private Markets, Angel and Secondary Investing, Sacra

Sacra

Private Markets, Angel and Secondary Investing

Bringing transparency to private markets so investors, founders, and employees can build on conviction. Sacra delivers deeply researched insights on the private companies shaping tomorrow's markets. By surfacing the data, context, and operator perspective that are missing from private markets today, we help secondary buyers and sellers price equity accurately and unlock liquidity for the people building these businesses.

Private Capital Markets

<ul><li>In November 2025, Yahoo entered into an agreement to acquire Vetted, bringing the company’s team and AI shopping technology into Yahoo to deliver more personalized product discovery and comparisons.</li><li>Vetted previously raised a $14 million Series A in August 2022 led by Insight Partners with participation from Index Ventures, Bling Capital, and Golden Ventures, after an earlier seed round in 2020, for total funding of approximately $15 million.</li><li>Vetted operates a B2C model that's free for consumers, generating revenue through affiliate commissions when users purchase products through its recommendations.</li></ul>

In November 2025, Yahoo entered into an agreement to acquire Vetted, bringing the company’s team and AI shopping technology into Yahoo to deliver more personalized product discovery and comparisons.Vetted previously raised a $14 million Series A in August 2022 led by Insight Partners with participation from Index Ventures, Bling Capital, and Golden Ventures, after an earlier seed round in 2020, for total funding of approximately $15 million.Vetted operates a B2C model that's free for consumers, generating revenue through affiliate commissions when users purchase products through its recommendations.

<ul><li>LLMs have finally made large-scale product recommendation viable by transforming Reddit threads, YouTube transcripts, and Wirecutter and RTINGS reviews—the last bastions of authentic product knowledge on a gamed web—into structured, trustworthy input for AI shopping assistants.</li><li>As agents take over more of the shopping workflow from research to comparison to purchase, the adtech and SaaS ecosystem behind modern e-commerce—ad networks, affiliate networks, retargeting engines, on-site optimization—stands to get bypassed by upstream recommendation engines where purchases are researched (Vetted) and downstream payment rails where transactions are executed (Stripe, PayPal).</li><li>When you ask a question to Vetted, we actually make over a hundred LLM calls. It's not just one model spitting out an answer. Each one of those steps imbue how we think people should research products and consider what's relevant.</li></ul>

LLMs have finally made large-scale product recommendation viable by transforming Reddit threads, YouTube transcripts, and Wirecutter and RTINGS reviews—the last bastions of authentic product knowledge on a gamed web—into structured, trustworthy input for AI shopping assistants.As agents take over more of the shopping workflow from research to comparison to purchase, the adtech and SaaS ecosystem behind modern e-commerce—ad networks, affiliate networks, retargeting engines, on-site optimization—stands to get bypassed by upstream recommendation engines where purchases are researched (Vetted) and downstream payment rails where transactions are executed (Stripe, PayPal).When you ask a question to Vetted, we actually make over a hundred LLM calls. It's not just one model spitting out an answer. Each one of those steps imbue how we think people should research products and consider what's relevant.

Stuart Kearney, co-founder Of Vetted, On AI Agents In Shopping

United States

AI-driven app for personalized shopping research, recommendations, and purchases

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Vetted (VETTED US)

Primer: Vetted - 14 Nov 2025

AI-driven app for personalized shopping research, recommendations, and purchases

Sacra

Stuart Kearney, co-founder Of Vetted, On AI Agents In Shopping

Tell us about the journey from Slant to Lustre to Vetted, what you learned at each stage and what inspired you to build & focus on Vetted...

Sacra

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