Booking Holdings Inc.’s Stock Price Soars to $5135.07, Gains Momentum with a 4.97% Jump

Booking Holdings Inc. (BKNG)

5135.07 USD +243.26 (+4.97%) Volume: 0.43M

Booking Holdings Inc.’s stock price sees a robust surge of +4.97% at 5135.07 USD in the latest trading session on a trading volume of 0.43M, despite a slight YTD decline of -1.54%, signifying potential bullish trends in the market for BKNG.

Latest developments on Booking Holdings Inc.

Booking Holdings Inc. (NASDAQ:BKNG) stock experienced a significant decline today, despite solid growth and good valuation. The stock outperformed competitors on a strong trading day, but concerns over AI competition led to a rating change for Booking Holdings. Various investment firms like Shelton Capital Management and Panagora Asset Management have been adjusting their stock holdings in Booking Holdings, with some increasing their stakes while others decreasing them. Despite these fluctuations, analysts are optimistic about Booking Holdings‘ outlook, with partnerships like Spotnana with Booking.com and a recent Q3 beat driving investor interest. As the market opens on December 1, 2025, Booking Holdings faces a mix of analyst upgrades, AI deals, and heavy institutional trading that will shape its stock performance.

Booking Holdings Inc. on Smartkarma

Analysts at Baptista Research have been closely monitoring Booking Holdings on Smartkarma, an independent investment research network. In their latest research reports, they highlighted the company’s strong performance in the third quarter, showcasing resilience and adaptability in the dynamic travel industry landscape. The company’s broad global footprint and diversified revenue streams contributed to robust financial results that surpassed expectations, with several key metrics showing positive trends and potential areas of caution.

Furthermore, Baptista Research also analyzed Booking Holdings‘ ‘Connected Trip’ strategy in another report on Smartkarma. The analysts noted the company’s robust performance in the second quarter of 2025, demonstrating resilience and strong demand in the global travel industry. Key financial metrics exceeded prior expectations, with room nights reaching 309 million and gross bookings and revenue increasing by 13% and 16%, respectively. The growth was particularly driven by strong performances in Europe and Asia, with Asia experiencing low double-digit growth, according to the research reports.

A look at Booking Holdings Inc. Smart Scores

Smart Score is a compound score for the Company indicating its overall outlook. It is derived by taking an equally weighted average of underlying Factor scores computed by Smartkarma

Booking Holdings Inc. has a positive long-term outlook based on the Smartkarma Smart Scores. With high scores in Growth, Resilience, and Momentum, the company is well-positioned for future success. This indicates that Booking Holdings is expected to experience strong growth, maintain stability during challenging times, and have positive market momentum in the coming years.

Despite a lower score in Value, Booking Holdings still presents a promising outlook overall. The company’s focus on providing online travel services globally has contributed to its strong performance. With a solid score in Dividend, investors can also expect some returns from their investment in Booking Holdings. Overall, Booking Holdings‘ diverse range of travel services and global reach position it well for continued success in the long term.

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